Episode 34 – Caroline Pay

This Way Up

In this episode, I catch up with a previous guest of the show, the amazing Caroline Pay. I originally recorded Caroline’s story in 2018 just before she relocated to California to take up her role as Chief Creative Officer of Headspace.

This time, we discussed how her role at headspace is going as they go from strength to strength, with over 1m global subscribers. And as we recorded this Headspace were preparing to launch their amazing new initiative to make Headspace free for anyone who has lost their job in America due to the COVID-19 Pandemic.

You’ll hear in this interview I am a big fan of Headspace as I use their guided meditation on a daily basis and recommend it to anyone I know. It was great to get an understanding from Caroline about the inner workings of such a successful and creative tech company.

We covered many topics during our conversation including Caroline’s challenge to adapt to a new way of working, so different from the world of advertising in the UK she was used to. At Headspace, it’s all about learning to relinquish control and letting the user dictate what to put on the app. We also talked about the importance of boundaries between work and home and ensuring you look after yourself in order to be better at your own job.

It was really great catching up with a past guest and especially to see how well she was getting on. If you haven’t listened to her first episode then it is really worth taking a listen, so you can get an idea of her full and varied career in advertising. I thoroughly enjoyed this conversation, I hope you do too!