Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Is your jewelry business really just an expensive hobby right now?

If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.

Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.

She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.

She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.

In this incredible episode, Erin shares:

• The one simple step she implemented as soon as the program started that kickstarted her new sales journey

• The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)

• How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)

• The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)

We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.

I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.

Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.

Here are the resources mentioned in the show:

Follow Erin on Instagram!

F&TA Bootcamp

Laying the Foundation

Train Your Customers to Buy from You Online

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