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Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024
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“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer
In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, including Lars Silberbauer, Philippa Tilley, Jerry Daykin, Fiona Davis, and Stephani Estes. Join them as they discuss the growing concern around digital overconsumption and the need for more balanced experiences with technology, sustainability in marketing, and the democratisation of tools like AI. They also explore the role of marketing in driving growth and creating value, emphasising the importance of creativity that drives results and the need for marketers to focus on metrics that demonstrate business impact.
Here are some key talking points from the episode:
- Worries over digital overconsumption
- Sustainability in marketing, including the relaunch of old phones
- Why the democratisation of tools like AI will help smaller companies succeed
- The need to move beyond the deprecation of cookies
- Accurate measurement practices in marketing
Lars Silberbauer is the CMO of HMD & Nokia Phones, and is known for leading digital transformations for world-renowned brands.
Philippa Tilley is Head of Brand, Radiant & Care at Unilever, and has nearly twenty years experience across marketing strategy, brand craft, and innovation development.
Jerry Daykin is the Fractional Digital Transformation, Partnerships & Responsible Media Lead at PepsiCo, and Fractional Chief Marketing & Strategy Officer at Adfidence.
Fiona Davis is Global VP of Growth at CvE, and helps customers build scalable marketing and media strategies to drive their business growth goals.
Stephani Estes is Chief Media Officer at Goodway Group, a prominent marketing agency.
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