Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier

Total Retail Talks

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In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setup…

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#Business #Ambrose Crenshaw #Total Retail #MBA #Joe Keenan