Tyler and April Roberts: Scaling Your Law Practice and a Story of Entrepreneurial Partnership

Traffic to Leads

Tyler and April Roberts are the dynamic duo behind NOMOS Marketing, a specialized agency dedicated to helping lawyers enhance their online presence and client engagement. Combining Tyler's legal expertise and April's marketing acumen, they provide a unique and effective approach to legal marketing.

About Tyler Roberts: Tyler discovered his passion for entrepreneurship and legal technology while working at early-stage startups and as an editor for law-related magazines. His transition from law to marketing was driven by a desire to make the law more accessible and human. As a content creator at heart, Tyler thrives on helping clients bring their visions to life through compelling storytelling and design.

About April Roberts: April leverages her extensive background in higher education and account management to drive business development and client service excellence. Previously the Director of Extension for a national collegiate organization, April found her passion for marketing at Wonderist Agency, where she managed a team of account managers. She is dedicated to building strong partner relationships and ensuring exceptional service for NOMOS Marketing's clients.

In this episode, Ted, Tyler, and April discuss:

• Personalized, story-focused marketing strategies for law firms
• Strategies for sustainable growth
• Client acquisition through organic search
• Combining skill sets in business

Key Takeaways:

• Many law firms mistakenly rely on traditional advertising methods, but those who incorporate personalized storytelling into their marketing efforts can attract more ideal clients and stand out in a crowded market.
• By prioritizing best practices, developing SOPs, and maintaining financial health, businesses can grow responsibly without compromising service quality or overextending resources.
• Although SEO efforts may not yield immediate results, consistent focus on organic search can eventually lead to a significant portion of leads and client acquisition, emphasizing the need for patience and persistence in digital marketing.
• Combining different professional backgrounds, such as legal and content generation, can create a unique value proposition and allow for a higher level of service that addresses specific client needs more effectively.

"Having that solid foundation with your branding, your website, and maybe hiring a local photographer to follow you around for an hour are things that can really make a huge difference." — Tyler Roberts

"There's a difference between what a client is saying and reading between the lines of what they're actually saying." — April Roberts

Connect with Tyler and April Roberts:

Website: https://www.nomosmarketing.com/

Email: [e-mail]

Tyler’s LinkedIn: https://www.linkedin.com/in/tyler-roberts-511b8b2b

April’s LinkedIn: https://www.linkedin.com/in/aprilwroberts

Facebook: https://www.facebook.com/nomosmarketing/

Instagram: https://www.instagram.com/nomosmarketing/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [e-mail]

Ideas or guests for the show: [e-mail]

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