Viral masculinity and the far right: Karen Lee Ashcraft on gender in the US Election

Transforming Society podcast

As the US election approaches, MSNBC notes that the question of “what it means to be a man” is now a defining theme. In this episode, Jess Miles and Karen Lee Ashcraft revisit Karen's concept of 'viral masculinity' — a powerful current of aggrieved manhood fuelling far-right ideologies worldwide.

They explore the manosphere, the online ecosystem where this resentment takes root, analysing how figures like JD Vance and Andrew Tate tap into youthful discontent and guide it toward political extremism. Ashcraft argues that, much like a public health crisis, the rapid spread of aggrieved masculinity affects society at every level, shaping policies, identities and even environmental stances.

Offering tools for positive change, Karen discusses her concepts of 'lateral empathy' and 'critical feeling' as an alternative approach to defusing the far-right’s emotional momentum.

Karen Lee Ashcraft is Professor of Communication at the University of Colorado Boulder. She grew up in the lap of evangelical populism, and her research examines how gender interacts with race, class, sexuality, and more to shape organizational and cultural politics.

Find out more about the book at: https://bristoluniversitypress.co.uk/wronged-and-dangerous

The full transcript of the podcast is available here:

Timestamps:

01:19 - Why do we need to consider gender when talking about the rise of populism?

08:26 - How do you get from the manosphere to voting and politics?

15:23 - How do you explain female far right leaders like Giorgia Meloni and Marine Le Pen?

22:08 - Why is it important to envision the feeling of aggrieved manhood?

24:14 - Why do you see aggrieved manhood as a public health problem?

35:49 - What's the problem with feeling and emotion being ignored in many contexts?

40:05 - How do individuals like JD Vance represent this viral masculinity?

48:25 - What is lateral empathy, and why is it an important tool?

56:11 - What are you working on now and what are your plans?

Intro music:

Cold by yoitrax | @yoitrax

Music promoted by www.free-stock-music.com

Creative Commons Attribution 3.0 Unported License

creativecommons.org/licenses/by/3.0/deed.en_US

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