Industry Rundown - 29 October: Crisis Management in PR

Travel Market Life

Manage damage control in a crisis. How to prepare for the worst and respond to situations.
Sam and Ryan talk through how to respond to a consumer and a corporate crisis, from accidents to natural events, security threats, fraud and corporate buyouts. The tips to help you prepare and be in control.
We cover topics including accidents, floods, terrorism, fraud, product failure, change in corporate control.

Our quick tips:

• Assess the situation
• Find the facts
• Set up a press office to communicate up-to-date information to the media
• Set up a customer call centre for concerned customers and/or friends/relatives
• Manage social media
• Have a ready prepared Crisis Management protocol in place, a document that can be accessed by all relevant staff, with contact details and guidance on what to do and who is responsible for each area

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