Building an Independent Premium Spirits Brand - Umberto Luchini of Wolf Spirit Distillery
Manage episode 378129478 series 2816020
Umberto Luchini, Founder of Wolf Spirit Distillery and a veteran marketer and brand builder in sports and alcohol categories, shares the story and motivation behind creating an independent premium spirits brand - a way to do what he loves the most, i.e. build new brands. Umberto shares valuable lessons in brand building as well as insider details on spirits production and alcohol distribution in the United States.
150 эпизодов