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Josh Culler On Why 98% of Creators Quit (And How to Be the 2%)
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"The $10,000 camera equipment sat unopened in boxes. That's when I realized most people are building their brands completely backwards."
In this episode of Tribe Tracks, host Kendall LeJeune sits down with Josh Culler, whose 13-year journey from high school marketing intern to organic growth strategist revealed an uncomfortable truth: Everyone has a brand, but most people are letting others control their story.
Step inside this conversation as we explore:
- Why the "reputation revolution" has changed everything about building influence
- The moment Josh realized his early marketing success was actually holding him back
- How a single ChatGPT prompt is transforming the way top creators develop content
- The counterintuitive approach that keeps the best podcasts in the top 2%
"Most brand builders get paralyzed trying to be perfect. But Josh's North Star Method flips the script - showing how starting messy and small consistently beats waiting to be polished and professional."
Inside this episode, you'll discover:
- Why Josh completely rebuilt his own content strategy from scratch (and the surprising results)
- The real reason he tells clients to ignore analytics for their first 25 episodes
- How he transformed Gary Vaynerchuk's content philosophy into a systematic business model
- The simple mindset shift that separates thriving brands from those that fade away
- His "problem solver's blueprint" for turning any business challenge into an opportunity
Whether you're drowning in half-finished content ideas or just starting to find your voice, this conversation reveals the hidden path to building real influence. No fancy equipment required - just an understanding of how modern reputation really works. Your tribe is waiting!
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Subscribe wherever you get your podcasts to join us on this journey of crafting brands and cultivating tribes.
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