The daily drama of money and work from the BBC.
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
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Michael Hunter | Is Generational Marketing Real?
Manage episode 283982915 series 2407825
Контент предоставлен Trndsttrs Media. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Trndsttrs Media или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 эпизодов
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Manage episode 283982915 series 2407825
Контент предоставлен Trndsttrs Media. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Trndsttrs Media или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 эпизодов
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Похожие на Trndsttrs Media Podcast
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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