Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations

Un-Billable Hour: Business Management Strategies for the Busy Lawyer

In this episode’s discussions around the Community Table:

• AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, not a replacement for your skills!).
• How do you convey the value of a paid consultation? Help clients understand what they get by paying for a professional consultation. Sometimes it starts with an explanation that every case is different, and only a paid consultation can explore all available options before hiring an attorney. Tell prospects what they can expect from you and your conversation is more than a sales call.
• Marketing is important. And it’s expensive. How do you know when you’re getting the right ROI? It takes some math. Do you know how much you’re spending and how many paying clients are a direct result?

Plus, the risks and rewards of posting your firm’s phone number prominently. Sometimes putting your number out there generates spam and time-wasting calls when a simple online scheduling tool could be more efficient. What’s right for you?

Mentioned in this Episode:

ChatGPT 4

Paxton AI for legal profession

“Michael Cohen Says He Unwittingly Sent AI-Generated Fake Legal Cases To His Attorney,” NPR

Microsoft Excel

“PPC For Lawyers: It's About Cost Per Client, NOT Cost-Per-Click,” Lunch Hour Legal Marketing on Legal Talk Network

“Getting Started With Local Services Ads,” Google

Calendly

Join the next Community Table live. What’s on your mind?