Eric Adams | CEO/Founder of Dog & Whistle

Unboxed

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
This week we are joined by Eric Adams. Eric Adams is a passionate entrepreneur and innovator committed to transforming the pet food industry through sustainability and transparency. With over 15 years of experience in food service management and a culinary background from the Culinary Institute of Michigan, Eric combines his expertise in food innovation with his mission to reduce food waste and prioritize pet health.
As the founder of Dog & Whistle, Nevada’s first carbon-neutral pet food company, Eric has successfully raised pre-seed funding and built partnerships with industry leaders while focusing on upcycling ingredients into premium, eco-friendly pet meals and treats. Recognized for his leadership and commitment to sustainability, Eric has been featured on platforms such as SuperZoo and SXSW and is a member of the Chief Sustainability Officer Group with Food Tank.
Driven by his love for pets and the planet, Eric continues to inspire change in the pet food industry by creating products that reflect his values of health, innovation, and environmental responsibility.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-adams-dw/
Check out Scaling Retail: https://www.dogandwhistle.com/
Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com