Warby Parker

Unboxing Ecommerce: Operations Behind Online Brands

James and Jennifer order from Warby Parker and feel trusted.
Why Warby Parker? Counterpoint to Sunglass Hut (Oakley, Ray-Bans, LensCrafters, Pearle Vision) dominance.

Research included these sources:

• Warby Parker: https://www.warbyparker.com/history
• The Business Model Analyst: https://businessmodelanalyst.com/warby-parker-business-model/
• Knowledge at Wharton: https://knowledge.wharton.upenn.edu/article/what-eyewear-startup-warby-parker-sees-that-others-dont/
• Wikipedia: https://en.wikipedia.org/wiki/Warby_Parker
• Google Finance: https://www.google.com/finance/quote/WRBY:NYSE?sa=X&ved=2ahUKEwjYnbeey4OEAxWkvokEHZCSAncQ3ecFegQIJBAf

Technology List

• Outbrain, https://www.outbrain.com Drive Better Business Results by Predicting Engagement
• Gladly, https://www.gladly.com Combines the strengths of AI and human agents
• Criteo, https://www.criteo.com/ Connects advertisers with retailers and publishers to drive commerce
• Rockerbox, https://www.rockerbox.com Simplify the complexity of multi-channel marketing leverage MMM, MTA, and other analyses to enhance strategic decisions and drive growth
• Ketch, https://www.ketch.com Easy privacy compliance for data driven brands
• Roeye, now Acceleration Partners, https://www.accelerationpartners.com Creating and nurturing partnerships for clients
• Ably, https://ably.com Realtime experience infrastructure to support Chat, Multiplayer Collaboration and Notifications
• Revcontent, https://www.revcontent.com/ Native advertising empowering publishers and advertisers

Also mentioned

LensCrafters founder E. Dean Butler interview with Los Angeles Times https://en.wikipedia.org/wiki/Luxottica

British Post Office Scandal
https://en.m.wikipedia.org/wiki/British_Post_Office_scandal

US marshals lure fugitive killer of Texas cyclist out of hiding with yoga ad
https://www.theguardian.com/us-news/2024/jan/29/texas-cyclist-killer-caught-yoga-ad-costa-rica

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com