Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals

Unicorn Bakery - For the World's Most Ambitious Founders & Teams

David Heinemeier Hansson is the inventor of Ruby on Rails and founder of 37signals, a company that has developed products such as Basecamp, Hey.com and more over the last 20 years.

However, apart from Jeff Bezos, David and his co-founder Jason Friedman didn't take any money and bootstrapped the company.

We talk about the biggest cost drivers for companies, how 37signals managed to develop multiple products in parallel and how David thinks about the differences between Europe and the US when it comes to starting a company.

What you learn:

• When might it make sense to move away from the usual cloud services and choose your own hardware resources instead?

• What advantages does the USA offer compared to Europe if you want to set up a start-up?

• Who should raise money from venture capital investors and who shouldn't?

• How do you learn to correctly assess which topics (e.g. marketing or hiring) it makes sense to spend money on?

Here you can find tickets for MERGE: Https://merge.berlin

Don’t forget to use the code UNICORN for 30% off.

Here you can setup your tech with Codesphere: https://codesphere.com

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David Heinemeier Hansson

LinkedIn: https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/

37signals: https://37signals.com/

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Marker:

(00:00:00) How do you resist raising venture capital? Why was it not relevant to you? To whom would you recommend raising venture capital?

(00:10:51) Would AI make it possible for me, as a non-technical founder, to build a technical company these days?

(00:16:22) What are the biggest cost traps that founders run into?

(00:23:16) How do you assess new costs like hiring or marketing?

(00:29:08) The 37signals setup: team size and product variety

(00:33:31) How did you and Jason find out what company you want to build?

(00:43:23) How much money did you save by leaving the cloud?

(00:51:41) US vs. Europe - what are the differences in living and working?

(00:57:54) What would be the reasons to build out of Europe?