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Shifting Gears in Sales: Embracing the New Buyer Journey in Packaging
Manage episode 404910790 series 2838563
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In this latest episode we dive into a discussion with sales expert Matt Neuberger about evolving sales trends particular to the packaging industry. Matt highlights a paradigm shift where buyers now favor a "sales rep free" experience, preferring to research and make decisions independently. As a result, he emphasizes the importance of sales reps becoming thought leaders who offer valuable insights into business improvement, rather than focusing on technical specifications. The conversation also covers strategies to increase sales close rates, the common pitfalls in sales approaches, and the power of understanding and addressing the real pain points of clients. Tune in to discover actionable sales techniques and to understand the subtleties of buyer-seller dynamics in today's market.
Get ready for the biggest event in packaging and processing the Southeast has ever seen! PACK EXPO Southeast will debut in Atlanta March 2025. Check out this new hub of innovation for consumer packaged goods and life sciences companies. Dive into the latest advancements and walk away with transformative solutions to address your unique challenges, big and small. Register today at packexposoutheast.com
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