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3: Episode 3: The Evolution of Audience Targeting in a Post-Cookie World
Manage episode 331798404 series 3306738
Контент предоставлен UNpicking Digital Advertising with Unruly. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией UNpicking Digital Advertising with Unruly или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Manage episode 331798404 series 3306738
Контент предоставлен UNpicking Digital Advertising with Unruly. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией UNpicking Digital Advertising with Unruly или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
During this episode, we are joined by Jessica Trainor, Vice President of Ad Platform Partnerships at ComScore who shares her thoughts on how prepared we are as an industry for 2023 when cookie tracking will no longer exist, what alternatives are out there and what advertisers should be doing to prepare.
3 эпизода
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