Episode 4: An Unpopular Cup Of Tea (Smith)

Unpopular with Josh Withers

Tea and I challenge each other constantly in the spheres of advertising, marketing and DIY business technology. Ultimately, she always wins, but the fight is the main reason I'm here. Enjoy! Auto-generated Transcript Josh Withers: [00:00:00] This is the popular podcast Josh with us here. And joining me today is perthes A very own Tea Smith from Kintsugi. I was really quiet with the pronunciation. Yes. Tell us who Kintsugi is and who you are. Tea Smith: [00:00:16] Old brand new brand. So still it's been a few years but certainly Agency is something that's actually funny story I registered the domain six years ago. The name Reddit resonated with me. I sat on it going that's going to be something one day. And because of the interstate and some licencing issues and stuff I couldn't use the agency name that I moved across with. So I went oh I need a new name and Kintsugi appears. And it's actually become quite great it's about you could edit this out. It's about the concept you can see is broken pottery that they meld together with gold and it becomes a new unique piece. And I think that metaphore applies very much to what I do in marketing. I often inherit from happening and in broken stuff and you know not to be naff about it but to you know meld it with gold and fix it and make something new and unique There's really everything together. Josh Withers: [00:01:14] There's an old adage that the convert is much more passionate than believer. Yes. And whether this is religion or sport or whatever the brand. And so is there an essence of an apologize for a kitchen in the background when we're recording in Brisbane. There are so friends that are serving I'm making a whole lot more. But is there is there is an element of you like you don't really deal with fresh freshets kind of you can do with people you like. Everything I've done is terrible. Let me help you. Tea Smith: [00:01:50] Yeah I think in 2017 unless you you know to coin a phrase Fresh Off The Boat into marketing and you're in your to you know your first business. I think most people have been burned. I think most people have had some bad experiences and good experiences with digital marketing. I think there's a bit of a backlash occurring around you know the new social media shiny things they're finding that people you know people are finding that they're overstretched that they're struggling to do stuff. You know the novelty has very much worn off and people are trying to see the actual business value for their activity over the years. I you know I've obviously worked from you know so it was a micro right up to now enterprise. Tea Smith: [00:02:28] I've got some rather large global clients now. Josh Withers: [00:02:31] Is that kind of where you sit like although I don't know I checked anyone but you got to sit in the enterprise space. Tea Smith: [00:02:36] I don't reject people but I do filter. So for me I'm very much about. I really like to rally around a problem. I find it very very hard to sit in a traditional agency pitch because for me a lot of it is you know once you're out it's like a date. You know you kind of sitting there awkwardly trying to guess what the other person wants rather than actually rolling up your sleeves and rallying around a problem and trying to find a strategy and a way out of that problem. So for me I've sort of carved a nation where. I will sit down and consult with somebody around the problem not make you know again you know a lot of people have made promises over the years. People are Agency fatigued. They're kind of sick of the sort of hipster promise and the non-delivery and all of those very heavy artillery to a Facebook page and a viral video. Yeah. Yeah like I like the buzz and get your you know it doesn't influence a marketing and have you heard of the Kurdish youth club and you know...