Omnichannel Strategies for Business Flexibility With Darren Marshall

Up Arrow Podcast

Darren Marshall is the CEO of Steven Smith Teamaker, a luxury tea and beverage company. As an Inc. 5000 growth leader, he has 30 years of experience delivering transformative growth in the consumer sector. Having spent 10 years in the consumer private equity space, Darren has led some of the world’s most iconic CPG brands. Before joining Steven Smith Teamaker, he served as the Senior Vice President of Marketing and Innovation at The Coca-Cola Company and the Senior Marketing Manager for Taco Bell at PepsiCo.

In this episode…

In the rapidly developing e-commerce age, once essential retail categories have become obsolete as brands launch products in high-performing categories optimized for the digital shelf. However, brands renowned for deteriorating categories have struggled to maintain customers and profitability. How can you pivot to adapt to omnichannel approaches?

With 70% of products delivered to the food service industry at the pandemic’s onset, growth-oriented CEO Darren Marshall pivoted to launch products in multiple DTC channels. Restructuring your business model requires agility, discipline, and innovation to maintain inventory, quality standards, and profitability. When expanding to new mediums, you must invest strategically in digital media to target and acquire a diverse customer base. Through collaboration, an intentional culture with motivated professionals, and low customer acquisition costs, you can scale your business in modern verticals.

On this Up Arrow Podcast episode, William Harris invites Darren Marshall, the CEO of Steven Smith Teamaker, to discuss how he adapted the company’s retail model for the e-commerce landscape. Darren addresses the importance of marginal CAC, his rituals for stress reduction, and how to balance omnichannel investments.