Artwork

Контент предоставлен William Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией William Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

Rebranding Your Ecommerce Store With Best-Selling Author David Brier

1:18:03
 
Поделиться
 

Manage episode 403368226 series 3485658
Контент предоставлен William Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией William Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc., Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need.

In this episode…

Branding involves more than simply developing a clever name and eye-catching packaging to drive repeat sales. You must generate loyalty through post-purchase efforts and differentiate yourself from the competition. Yet 95% of brands ignore post-sale branding, blending in with the millions of other brands in their category. How can you rise above the noise to assert your dominance in the market?

Branding interventionist David Brier urges brands not to be tentative in their efforts. Instead, communicate your values, mission, and personality with a sense of conviction and be bold in your endeavors. To differentiate yourself authentically, evaluate your competitors, look ahead into the future, and pivot based on the insights you’ve gathered. When it comes to generating lifetime value, you must provide customers with compelling reasons to engage with your brand post-sale. Rather than spamming them with countless emails promoting similar products, reimagine how your brand can function in consumers’ lives beyond the initial purchase.

On this episode of the Up Arrow Podcast, David Brier, the President and Creative Director of DBD International, Ltd., joins William Harris to reveal revolutionary brand-building strategies. David shares when you should consider a brand intervention, how to develop a recognizable brand, and how to obtain buy-in from senior executives.

  continue reading

80 эпизодов

Artwork
iconПоделиться
 
Manage episode 403368226 series 3485658
Контент предоставлен William Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией William Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc., Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need.

In this episode…

Branding involves more than simply developing a clever name and eye-catching packaging to drive repeat sales. You must generate loyalty through post-purchase efforts and differentiate yourself from the competition. Yet 95% of brands ignore post-sale branding, blending in with the millions of other brands in their category. How can you rise above the noise to assert your dominance in the market?

Branding interventionist David Brier urges brands not to be tentative in their efforts. Instead, communicate your values, mission, and personality with a sense of conviction and be bold in your endeavors. To differentiate yourself authentically, evaluate your competitors, look ahead into the future, and pivot based on the insights you’ve gathered. When it comes to generating lifetime value, you must provide customers with compelling reasons to engage with your brand post-sale. Rather than spamming them with countless emails promoting similar products, reimagine how your brand can function in consumers’ lives beyond the initial purchase.

On this episode of the Up Arrow Podcast, David Brier, the President and Creative Director of DBD International, Ltd., joins William Harris to reveal revolutionary brand-building strategies. David shares when you should consider a brand intervention, how to develop a recognizable brand, and how to obtain buy-in from senior executives.

  continue reading

80 эпизодов

Alle Folgen

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство