Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Контент предоставлен Emily Binder. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Emily Binder или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Manage episode 400425967 series 2534823
Контент предоставлен Emily Binder. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Emily Binder или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.
(0:10) Podcasting $4bn industry in 2024 (IAB)
(1:36) Big misconception new podcasters have: ad revenue
(3:10) 90% podfade
(4:10) Value of a subscriber
(6:00) Power of voice: sound is processed ten times faster than the blink of an eye
(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(7:30) YouTube Shorts: biggest marketing opportunity
(8:44) Wrong podcast goals
(9:00) How many podcast downloads is good?
(9:30) What is a good completion rate?
(10:00) How many listeners you want (considered purchase)
(11:00) Educated, solvent, interested
(12:05) Client testimonial from Laura (emilybinder.com/call)
Stats:
$4 billion industry 2024 (IAB)
51% of listeners pay attention to podcast ads more than other media (Edison Research)
56% consider purchasing after listening to a podcast ad (Edison Research)
76% convert after hearing sponsored content (National Public Media)
-Spiralytics 1/12/2024
My favorite podcast tools:
- Record a podcast: emilybinder.com/riverside
- Edit audio or video like a Word doc: emilybinder.com/descript
- Podcast gear list: wealthvoice.ai/gear
ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
Podcast: emilybinder.com/podcast
Book a call: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
736 эпизодов
Поделиться
Manage episode 400425967 series 2534823
Контент предоставлен Emily Binder. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Emily Binder или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why.
(0:10) Podcasting $4bn industry in 2024 (IAB)
(1:36) Big misconception new podcasters have: ad revenue
(3:10) 90% podfade
(4:10) Value of a subscriber
(6:00) Power of voice: sound is processed ten times faster than the blink of an eye
(6:25) Podcast subscribers are the most valuable type of follower. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing
(7:30) YouTube Shorts: biggest marketing opportunity
(8:44) Wrong podcast goals
(9:00) How many podcast downloads is good?
(9:30) What is a good completion rate?
(10:00) How many listeners you want (considered purchase)
(11:00) Educated, solvent, interested
(12:05) Client testimonial from Laura (emilybinder.com/call)
Stats:
$4 billion industry 2024 (IAB)
51% of listeners pay attention to podcast ads more than other media (Edison Research)
56% consider purchasing after listening to a podcast ad (Edison Research)
76% convert after hearing sponsored content (National Public Media)
-Spiralytics 1/12/2024
My favorite podcast tools:
- Record a podcast: emilybinder.com/riverside
- Edit audio or video like a Word doc: emilybinder.com/descript
- Podcast gear list: wealthvoice.ai/gear
ThinkersOne: Send a 2-minute cameo, get a Zoom drop-in or virtual keynote: emilybinder.com/thinkersone
Podcast: emilybinder.com/podcast
Book a call: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
736 эпизодов
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Похожие на Voice Marketing with Emily Binder
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
