1019: How ONE STORY can replace ALL of your marketing with clarity and effectiveness w/ Kris Jones

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

#Business #Marketing #Entrepreneurship #Growabusiness #Growyourbusiness #Howtogrowabusiness #Howtostartabusiness #Startabusiness #Startyourbusiness #Wantrepreneur #pBrian Lofrumento #Self-Improvement #Entrepreneur #Podcasting Education

27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

год назад 38:26

MP3•Главная эпизода

Send us a text

Unlock the power of storytelling in your business with Kris Jones, a master storyteller who has reshaped the landscape of brand communication. Kris began her journey in brand design in the early 2000s and has since become a pioneer in storytelling for entrepreneurs and small business owners. Her innovative Story Selling System has transformed how businesses craft impactful website copy, turning narratives into potent sales tools. Through her expertise, Kris has guided numerous businesses to achieve remarkable results, such as increased revenue and enhanced client engagement.
Discover the art of crafting a Signature Story, likened to an accordion, that can be adapted across different platforms while maintaining consistency. This approach not only amplifies your brand's memorability but also simplifies your marketing efforts, allowing them to operate seamlessly. Kris delves into the importance of stripping away the noise to focus on the essential elements of your brand story, creating a cohesive narrative that resonates with your audience. Learn how to create your Brand Copy Bible, a comprehensive document that streamlines your marketing strategy by providing ready-to-use content for various platforms.
Transform your sales calls into genuine connections through storytelling. Kris shares how clarity in one's narrative can boost sales confidence, as seen in the case of her client Andrea, who drastically improved her closing rate. By guiding clients through a structured storytelling process, you can obtain impactful testimonials and enhance client experiences. Tune in for insights and inspiration that cater to both aspiring and established entrepreneurs.
ABOUT KRIS

Most business owners miss out on sales because their website copy isn’t working. The truth is, being good at what you do is very different than being good at talking about what you do. Kris Jones’s Signature Story-Selling System helps consultants, coaches, and service providers replace all their marketing with a single story so they can attract more clients, amplify revenue and enjoy more time freedom.

Kris founded Red Door Stories in 2003 and was mentored by Donald Miller, Author of Building a StoryBrand. She's worked with high-profile companies, including Nike and Adidas, but her favorite clients are self-employed service providers because they struggle the most with copywriting and can experience the greatest benefits once they get their Story right.

Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling Signature Story, it can actually be fast, easy, and fun.

LINKS & RESOURCES

Разделы

1. The Power of Storytelling in Marketing (00:00:00)

2. Crafting Your Signature Story (00:13:12)

3. Unlocking Your Brand Copy Bible (00:17:45)

4. Transforming Sales Calls With Storytelling (00:28:14)

5. Guest Appreciation and Interaction Invitation (00:37:06)

1059 эпизодов

1019: How ONE STORY can replace ALL of your marketing with clarity and effectiveness w/ Kris Jones

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

11 subscribers

published год назад

MP3•Главная эпизода

Send us a text

Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling Signature Story, it can actually be fast, easy, and fun.

LINKS & RESOURCES

Разделы

1. The Power of Storytelling in Marketing (00:00:00)

2. Crafting Your Signature Story (00:13:12)

3. Unlocking Your Brand Copy Bible (00:17:45)

4. Transforming Sales Calls With Storytelling (00:28:14)

5. Guest Appreciation and Interaction Invitation (00:37:06)

1059 эпизодов

Все серии

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1058: TIME BLOCKING as your productivity secret weapon w/ Jacob Barnes 37:16

14 hours назад37:16

37:16

Send us a text Ever wondered how to make every moment count? Join us as we chat with Jacob Barnes, a software engineer turned entrepreneur, who, alongside his twin brother, developed FlowSavvy. Jacob shares his journey from the tech world to entrepreneurship, driven by a passion for optimizing time—a resource he believes is precious not just in business, but also in personal life. His unique perspective, shaped by personal experiences, offers valuable insights for anyone looking to live a more fulfilling life. Through this conversation, you'll gain a deeper understanding of how spending time wisely can transform your routine and relationships. Discover the magic behind FlowSavvy, a groundbreaking tool that seamlessly integrates to-do lists with calendars, acting like an automated personal executive assistant. Learn how its innovative features, such as automatic color-coding, provide visual cues for task urgency, allowing you to prioritize effortlessly. Jacob walks us through the challenges of maintaining a consistent schedule and how tools like FlowSavvy can enhance productivity by providing clear, actionable plans for managing weekly tasks. This is a must-listen for those striving to streamline their schedules and boost efficiency. As we wrap up, Jacob delves into the importance of strategic feature selection and user feedback in software development. He sheds light on how FlowSavvy transitioned from relying solely on qualitative feedback to embracing data-driven A-B testing to refine its offerings. Jacob also discusses the evolving role of AI in productivity apps, emphasizing the balance between innovative solutions and reliable algorithms. Tune in to learn how strategic decisions and user insights drive FlowSavvy's success in the competitive productivity app market. ABOUT JACOB Jacob Barnes is a software engineer turned entrepreneur who is passionate about using time effectively to create a fulfilling and rewarding life. He got his start in entrepreneurship at 22 years old working on a side project with his twin brother to address their own time management pain points. Now, 5 years later, that side project has turned into their full-time job. Through his work, Jacob shares his passion for living intentionally and helps others do the same. LINKS & RESOURCES Visit FlowSavvy’s Website Download the FlowSavvy App on Apple Store Download the FlowSavvy App on Google Play Connect with Jacob on LinkedIn…

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1057: LEADERSHIP vs MANAGEMENT and helping everyone succeed individually and collectively w/ Jennifer Sconyers 35:54

1 day назад35:54

35:54

Send us a text Curiosity and passion are the driving forces behind entrepreneurial success, and Jennifer Sconyers is living proof. Our latest episode features Jennifer, the visionary founder of Abundance Leadership Consulting, who transitioned from the high-stakes world of politics, public policy, and television to fulfilling her entrepreneurial dreams. With nine successful years to her name, Jennifer shares her journey of persistence and self-transformation, offering a unique perspective on the power of following one's passion to create meaningful impact. Her story is a powerful reminder that resilience and dedication can turn dreams into reality. We also unpack the intricacies of team dynamics and leadership. Jennifer provides a deep dive into aligning individual motivations with team values, stressing the significance of a systemic approach to leadership that takes into account the broader organizational ecosystem. From translating mission statements into actionable everyday practices to the importance of making values a living part of team culture, this episode highlights how effective leadership can transform organizational environments into thriving, harmonious hubs of progress and innovation. Jennifer's insights extend to the realm of organizational culture, exploring the challenges faced by leaders in fostering growth amid resistance to change. She discusses the importance of confronting difficult truths and addressing pain points like talent retention, especially among diverse groups. With her emphasis on honest, compassionate coaching, Jennifer sheds light on strategies that navigate complex organizational issues, paving the way for sustainable improvement. This episode is not just a conversation—it's a lesson in leadership and organizational excellence, infused with Jennifer's hard-earned wisdom and dedication. ABOUT JENNIFER Jennifer Sconyers founded Abundance Leadership Consulting to facilitate connections and to break down systems hampering social impact. Her entrepreneurial journey was born out of her own experiences of feeling overworked, stressed, and isolated in previous roles. Having worked over 20 years in for-profit and national nonprofit sectors that provided different forms of client engagement and training, Jennifer saw how organizations were often hindered by disconnects. This inspired her to found ALC to help organizations and teams not just perform better, but to see themselves as part of a larger community ecosystem. LINKS & RESOURCES Visit Abundance Leadership Consulting’s Website Subscribe to Jennifer’s YouTube Channel Connect with Jennifer on LinkedIn Follow Abundance Leadership Consulting on LinkedIn…

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1056: BIG dreams and getting there through COLLABORATION and COMMUNITY w/ Noelle Jackson 35:25

3 дня назад35:25

35:25

Send us a text Meet Noelle Jackson, the inspiring force behind Miami's Office Logic, a hub for innovation and collaboration. Born in Jamaica, Noelle's journey to the forefront of Miami's tech scene is fueled by her father's early encouragement to dream big and embrace her visionary ideas. In our conversation, Noelle reveals how her optimistic mindset and abundance mentality have been pivotal in her success, from managing a janitorial company for nearly two decades to creating a thriving co-working space. She shares her personal experiences and insights, showing how resilience and determination have helped her navigate the ups and downs of entrepreneurship, including moments when investor support faltered. Embark on a journey through Noelle's vision of building inclusive business communities that span beyond Miami. She believes in the power of bringing people from diverse backgrounds together in a space where creativity and innovation can flourish. Noelle's dedication to inclusivity is evident as she discusses the importance of connecting often isolated communities to foster a supportive environment. Her efforts have led to vibrant collaborations, such as international art projects, within her co-working hub, creating a nurturing space where everyone feels welcomed and valued. Noelle's global aspirations shine as she shares her plans for an expansive innovation park that aims to revolutionize the entrepreneurial landscape. Her dream includes partnerships across continents, with co-working spaces in South America and innovation centers in Africa and Europe. She emphasizes the transformative power of belief and self-confidence for entrepreneurs. As you engage with this episode, Noelle invites you to connect with her and take part in the thriving community at Office Logic. Whether you're an aspiring entrepreneur or seasoned business owner, the stories and insights shared here promise to inspire and empower you to pursue your own vision with unwavering confidence. ABOUT NOELLE Noelle Jackson is a dynamic entrepreneur and the visionary founder of Office Logic, a premier hybrid-coworking space in Miami, Florida. Born in Jamaica, she combines her accounting background with a lifelong entrepreneurial spirit, having successfully managed multiple ventures. Before founding Office Logic, Noelle owned a custodial service business serving Miami's iconic buildings. Recognizing the need for a centralized hub to support the city's growing tech and business community, she launched Office Logic in late 2022. The 24,550-square-foot space quickly became a cornerstone of Miami's tech scene, hosting organizations like Lightship Capital and Venture Miami. The facility features traditional offices, dedicated desks, a coworking area, podcast studio, training room, phone booths, and collaborative spaces. Its strategic location near major Miami landmarks and business districts makes it an ideal innovation hub. Driven by her own entrepreneurial journey, Noelle is dedicated to making Office Logic the go-to destination for founders at every stage, offering essential resources and a supportive community. LINKS & RESOURCES Visit The Hub @ Office Logic’s Website Follow The Hub @ Office Logic on Instagram Connect with Noelle on LinkedIn…

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1055: ENTREPRENEURSHIP as the vehicle to change education, society, and the FUTURE w/ Dr. Lizzy Johnson 36:38

5 дней назад36:38

36:38

Send us a text Dr. Lizzy Johnson's remarkable journey is nothing short of inspiring. Born into challenging circumstances, she found her path through the power of education, transforming adversity into a beacon of hope for many. In our latest episode, she shares how her passion for history and education led her from Texas Tech University to becoming the CEO of Transcend4. Her story is a testament to resilience, as she discusses the intricate dance of driving innovation in the educational sector and the significant impact her work has on students and institutions. We explore the complex landscape of educational change and the hurdles that come with it. Resistance often comes from unexpected quarters—adults who fear change more than the students themselves. Dr. Johnson shines a light on the essential strategies for navigating these challenges, emphasizing the importance of conducting thorough needs analyses and building trust with stakeholders. With a foundation built on collaboration, communication, critical thinking, and creativity, Transcend4 is redefining how educational institutions can transform to better serve their students. Looking toward the future, we discuss the evolving role of public education in preparing students for life beyond graduation. The conversation delves into the necessity of diverse educational pathways and the ever-growing importance of highly qualified teachers who can adapt to modern demands. Dr. Johnson also imparts invaluable entrepreneurial advice, underscoring the significance of staying true to one's ethical compass. Authenticity, she argues, is key to long-term success and integrity in any professional journey. Join us for this enlightening discussion and discover how Dr. Johnson's experiences are paving the way for the future of education and entrepreneurship. ABOUT DR LIZZY Dr. Lizzy Johnson has served in Texas public education since 1996, beginning as a middle school History teacher in Denton. Throughout her career, she has worked in rural, suburban, and urban districts across Texas in various leadership roles. Now, as CEO of TransCend4, she provides strategic support to school districts and organizations. Dr. Johnson developed the Collaborative Visioning Framework to help organizations shape their future goals. Her client portfolio includes school districts, architects, construction managers, and software companies. Her expertise in forward-thinking initiatives and future visioning work has made her a valued consultant across industries. She holds a Doctorate in Educational Leadership and a Masters in Educational Administration from the University of North Texas, along with a Bachelors in History from Texas Tech University. Based in Denton, Texas, her proudest role is being mom to daughter Kloe, who will attend the University of Texas's Moody College of Communications in Fall 2024. LINKS & RESOURCES Visit Transcend4’s Website Follow Transcend4 on X Find Transcend4 on Facebook Follow Transcend4 on Instagram Connect with Dr. Lizzy on LinkedIn…

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1054: DREAMING BIG for TRUE growth (and backed by marketing strategies that scale!) w/ Dillon Hill 36:08

7 дней назад36:08

36:08

Send us a text Discover the inspiring story of Dillon Hill, the head of growth at Cosmoforge, who turned personal challenges into a mission-driven career. From his roots in a family-run business to founding a charity for kids in hospitals at just 17, Dillon's journey is packed with lessons in resilience and innovation. When faced with a friend's terminal cancer diagnosis, he led a life-saving viral campaign, showcasing the incredible power of leveraging marketing for good. Join us as we unpack his journey and explore how blending entrepreneurship with purpose can create profound change. Ever wondered how rejection can be a launchpad for success? In this episode, we explore unconventional entrepreneurial strategies that transform potential failures into unexpected wins. We break down the milestones in a business journey, like hitting the $1 million revenue mark, and share insights on setting realistic, data-driven goals. Focus is key, and we reveal how distractions can hamper revenue growth and why understanding current capabilities is crucial for sustainable progress. Marketing isn't what it used to be, and with AI tools like ChatGPT entering the scene, the landscape is rapidly changing. We discuss the evolving role of AI in marketing, balancing technological advancements with irreplaceable human insights. Learn about hands-free marketing strategies that operate like a business co-founder and how to tailor marketing tactics for maximum engagement. With an emphasis on data analytics and self-awareness, this episode is packed with actionable advice for anyone looking to navigate the complexities of modern entrepreneurship. ABOUT DILLION Dillon Hill has 10+ years of marketing experience working with small to enterprise-sized businesses. His career really took off when he dropped out of college to create a foundation in the hour of his friend, who was diagnosed with terminal cancer. The foundation amassed over 200m views and broke 3 world records. Now, Dillon's taking what he learned about explosive growth and helping other companies dream big. Dillon holds a Masters in Business Administration from the University of California, Davis. LINKS & RESOURCES Visit Cosmoforge’s Website Connect with Dillon on LinkedIn…

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1053: The power of EVENTS to grow your business (and how to get butts in seats in person or virtually!) w/ Ginny Van Doren-Truong 37:25

8 дней назад37:25

37:25

Send us a text Ever wondered how a chance encounter can launch an extraordinary career? Ginny Van Doren-Truong’s journey from a serendipitous moment at a Carrie Underwood meet and greet to founding her own agency, Backstage Event Marketing, is nothing short of inspiring. With over 15 years in the live entertainment industry and more than 800 successful events under her belt, Ginny shares her secrets to turning events into powerful tools for business growth and community engagement. Her story is a testament to the transformative potential of event marketing in building the know, like, and trust factor among audiences. Ginny opens up about the art of organizing impactful events, focusing on strategies for both free and low-cost gatherings. From tracking attendance for sponsorship opportunities to deciding whether an event should be ticketed, she provides actionable insights for every stage of event planning. Learn how creative pre-show engagements, like a 1920s-themed happy hour or school visits by the Harlem Globetrotters, can skyrocket ticket sales and audience interest. Ginny's experiences demonstrate the power of experiential marketing, offering listeners a treasure trove of ideas to create memorable and effective promotional activities. Our conversation extends into the realm of comprehensive event marketing strategies, where we discuss the intricacies of balancing organic and paid advertising, and the role of media partnerships. Unique promotional activities, like the cowboy name game, are highlighted as innovative ways to engage audiences without being too salesy. The episode also touches on the influence of mentorship and relationship-building in the entrepreneurial journey, with Ginny offering a sneak peek into her upcoming resources, including a webinar and online course. Join us for an episode rich with insights, stories, and strategies that promise to elevate your event marketing game. ABOUT GINNY Ginny Van Doren-Truong is a seasoned marketing professional with over 15 years of experience in the live entertainment industry, spanning both venue and promoter perspectives. After serving as Director of Marketing at the Wagner Noël Performing Arts Center and promoting more than 800 shows across venues ranging from 1,800 to 15,000 seats, she founded Backstage Event Marketing in 2023. Since launching her agency, Ginny has secured major contracts with Ector County Coliseum and Odessa Arts, where she heads First Friday ODTX and oversees their quarterly magazine, Beacon West. Her portfolio includes marketing over 20 shows in Midland, Odessa, and the Houston area in the past 16 months. Building on her decade with ASM Global, Ginny has developed a robust contractor network and practical tools to streamline event marketing and boost ticket sales. Her journey from employee to business owner exemplifies her expertise in "getting butts in seats" and elevating live events. LINKS & RESOURCES Visit Backstage Event Marketing’s Website Join the Event Marketing Essentials Zoom workshop by Backstage Event Marketing on Tuesday, March 11, 2025, at 6 PM CT and use the code W2E to get $10 off (This offer cannot be combined with another offer or on a prior purchase. Sales end at 5 PM CT on March 11, 2025). Connect with Ginny on LinkedIn…

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1052: Secrets to OMNI-CHANNEL SUCCESS and a holistic marketing growth plan w/ Justin Green 34:05

9 дней назад34:05

34:05

Send us a text Ever wondered how to stay ahead in the fast-paced world of digital marketing? Join us for an enlightening conversation with Justin Green, the innovative mind behind Growth Factor. Justin shares his compelling journey from the tactical and defense industry to becoming a leader in the digital marketing sphere. You’ll learn the secrets of crafting an omni-channel marketing strategy that deftly integrates paid media, SEO, and web development for measurable success. Discover how businesses, regardless of size, can navigate the erratic world of social media algorithms and optimize their marketing efforts for sustainable growth. Gain insights into maximizing customer lifetime value amidst increasing customer acquisition costs. Justin uncovers the critical components of a holistic approach to conversion rate optimization, emphasizing advertising as a long-term growth strategy rather than just a tool for immediate sales. Through the use of platforms like Klaviyo and OpenSend, you’ll see how businesses can enhance customer engagement and retention, tailoring strategies to the unique goals of any enterprise. Whether you're a budding brand or a large corporation, Justin's advice ensures your marketing strategies are not only effective but also adaptable to the ever-changing digital landscape. Finally, journey with us through the intricacies of effective traffic generation and user experience in digital marketing. Justin shares valuable lessons from his personal experience managing a campaign crisis, emphasizing the importance of persistence and strategic partnerships. As he recounts his transition from director of operations to CEO, his story becomes a testament to embracing risk with a solid contingency plan. With his insights and our engaging discussion, you’ll walk away inspired to approach digital marketing with renewed vigor and a clear path to growth. ABOUT JUSTIN Justin Green is an accomplished entrepreneur and digital marketing expert, serving as the Founder and CEO of Growth Factor, a leading digital marketing agency specializing in scaling businesses through innovative paid media, SEO, and web development strategies. With over a decade of experience, Justin has built Growth Factor into a trusted partner for companies seeking high-performance marketing solutions that deliver measurable growth. Under his leadership, Growth Factor has consistently driven outstanding results for its clients, leveraging data-driven insights and cutting-edge digital tools to optimize marketing campaigns and enhance brand visibility. Justin's strategic vision and hands-on approach have enabled businesses to scale their operations and increase market share in highly competitive industries. With a deep understanding of digital trends and business dynamics, Justin excels in building teams that thrive on innovation and execution, helping companies navigate today's digital landscape while driving transformational growth. LINKS & RESOURCES Visit Growth Factor Company’s Website Follow Growth Factor Company on Instagram Connect with Justin on LinkedIn…

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1051: Transforming SMART CITIES and the future of urban living w/ Leeland Zhang 33:00

10 дней назад33:00

33:00

Send us a text Explore the cutting-edge realm of smart cities with tech visionary Leeland Zhang, CEO and technical founder of Spesland. Ever wondered how the integration of IoT and AI is reshaping urban life? Discover Leeland's insights as he unpacks the transformative power of these technologies in enhancing city management, safety, and disaster prevention. From smart streetlights to AI-driven energy analysis, learn about the practical applications that are making our cities smarter and more efficient. But what happens to all the data generated by these smart technologies? Leeland dives into the vast potential of AI in handling this influx, from predicting system failures to analyzing energy consumption patterns. Tackle the important issues of data privacy and security, as we discuss how governments are navigating this complex landscape. We also touch on generational perspectives towards technology and data collection, offering a nuanced view of public concerns and expectations. Lastly, we pivot to how AI is revolutionizing local governments through solutions like GovChat, streamlining operations, and freeing up resources for strategic goals. Leeland shares his entrepreneurial journey, emphasizing the importance of action and iteration in driving impactful change. This episode is a treasure trove of insights for anyone interested in AI, entrepreneurship, and the future of urban living. Tune in to uncover how AI and data are not just buzzwords, but powerful tools for transformation across industries and communities. ABOUT LEELAND Leeland Zhang, born and raised in Chicago, is the CEO and a technical founder of Spesland. His education includes one year at UCLA and one year at Northwestern University. Previously, as Assistant General Manager at Rongwen Technology, Leeland managed over ten international smart city projects across Brazil, Portugal, and Hong Kong, integrating multilingual support and security features. Collaborating with local partners, he helped develop smart crossing, smart irrigation, and smart restroom technologies. LINKS & RESOURCES Visit Spesland’s Website Connect with Leeland on LinkedIn…

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1050: LISTENING in leadership and building a culture where people succeed w/ Elliot Epstein 34:16

12 дней назад34:16

34:16

Send us a text Discover the transformative journey of Elliot Epstein, founder of Luminary People Advisors, as he takes us from the bustling streets of Chicago to the heart of mission-driven company culture. Elliot's story is one of passion ignited by early experiences with socioeconomic disparities, steering him towards a life of service. We'll explore how his diverse background, from contemplating careers in acting and therapy to championing public policy through the Coro Fellows Program, sculpted his unique approach to HR and talent development. His impactful tenure with Teach for America teaches us the true power of education and community engagement in shaping visionary leaders. Elliot shares the evolution of people advising in the corporate world—moving beyond traditional HR roles into strategic partnerships that drive real business impact. He emphasizes the art of listening to individuals, understanding their motivations, and creating a culture that genuinely reflects a company's values. We'll tackle the challenge of cutting through the corporate jargon to unveil an organization's true ethos, ensuring that companies not only talk the talk but walk the walk. This episode unveils how effective listening can inspire meaningful change, both in professional settings and broader societal contexts. Finally, journey with us through the crossroads where education and entrepreneurship meet, guided by Elliot’s insights on strategic planning and inclusive culture creation. By applying principles of backwards planning, he demonstrates how clear goal-setting can transform both schools and businesses into thriving communities. Elliot delves into his own entrepreneurial experiences, sharing wisdom on maintaining innovation amidst growth and the importance of valuing one's contributions. Through his narrative, we learn the necessity of agility in business, meeting clients where they are, and the perpetual cycle of learning and adapting. ABOUT ELLIOT Elliot Epstein brings dynamic HR, talent, and strategy expertise from years in high-performing startups and nonprofits. As a trained improviser, his approach combines strategic thinking with creative problem-solving to help clients identify and execute high-impact initiatives. Most recently, as Vice President of Startup Enablement at Redesign Health, Elliot led talent strategy for operating company founding teams and served as an executive coach to CEOs and board members. Previously, he built people teams at venture-backed healthcare startups, including Galileo Health. Elliot began his career with Teach For America, first as a corps member in NYC, then driving record-breaking recruitment campaigns nationally. He later led talent at Success Academy Charter Schools during a period of dramatic growth, and held recruiting roles at Two Sigma Investments. A Brown University Psychology graduate, Elliot lives on Manhattan's Upper West Side with his husband and two young daughters. He enjoys reading, fitness, and NYT crossword puzzles. LINKS & RESOURCES Visit Luminary People Advisor’s Website Connect with Elliot on LinkedIn…

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1049: The importance of GRATITUDE, POSITIVITY, AWARENESS, and MANIFESTING your best life and biz w/ Carri Norton 34:39

14 дней назад34:39

34:39

Send us a text Ever wondered how you can blend professional expertise with personal passions into a fulfilling career? Carri Norton, a software developer turned entrepreneur, shares her transformative journey of creating the Sparkle Revolution app. By merging her technical skills with a love for mindfulness and positivity, she and her husband crafted a tool aimed at helping others maintain mindfulness amidst life's chaos. Carri opens up about the trials and triumphs of this venture, emphasizing the power of consistent practice in personal development and the importance of enjoying the present moment over future aspirations. Join us as we unpack the strategic planning behind launching a mindfulness app, from conceptualizing to enhancing user experience. Carri discusses the critical role of identifying target personas and incorporating user feedback to refine the app's features. This episode dives into the entrepreneurial spirit and the impactful application of personal growth concepts like the law of attraction, underscoring the delicate balance between brainstorming innovative ideas and practical implementation. Carri also highlights the excitement and challenges of collaborating with her husband on this passion-driven project. Finally, we explore the seamless integration of work and personal life, where joy and passion coexist harmoniously. Carri shares insights on how personal growth influences have shaped her entrepreneurial journey and how AI might potentially enhance user experiences in the future. For aspiring entrepreneurs, Carri’s story is a testament to maintaining happiness and balance on the path to success. ABOUT CARRI Carri Norton has spent her professional career in the software development space. She has worked at startups and fortune 500 companies. She started as a software developer and moved up through management and leadership and eventually into product management type roles. In her personal life, she has been on a journey of self-discovery since the early 2000s and it is the discoveries she has made here that she is so excited to bring into the Sparkle Revolution app. LINKS & RESOURCES Visit Sparkle Revolution’s Website Follow Sparkle Revolution on Instagram Find Sparkle Revolution on Facebook Download the Sparkle Revolution App on the App Store Download the Sparkle Revolution App on Google Play Connect with Carri on LinkedIn…

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1048: Transforming SKILLS & PASSION into a thriving audiovisual business (and escaping the freelancer mindset!) w/ Justin Powell 35:32

15 дней назад35:32

35:32

Send us a text What if you could transform your passion into a thriving business? Join us for an inspiring conversation with Justin Powell, the mastermind behind a successful audiovisual integration company. Justin takes us on a fascinating journey from his high school days as a musician to becoming a professional sound engineer with over two decades of experience. With his unique blend of audio and IT skills, Justin shares the secrets behind creating exceptional audiovisual experiences and how understanding both the technical equipment and the environment can make all the difference. Tune in to learn about the common pitfalls in audio setups and why expertise is key to crafting systems that enhance both commercial and residential spaces. Discover how local businesses are revolutionizing customer engagement with cutting-edge strategies and technologies. We dive into the innovative transformation of a Watertown, Massachusetts electrician's showroom into a dazzling event venue. Explore the rise of networked control AV systems that simplify complex setups into intuitive interfaces, enabling seamless control over lighting, sound, and visuals. Our episode takes you behind the scenes of setting up effective AV systems for various events, offering insights from years of live sound experience. Plus, get excited about the ever-evolving possibilities of smart home technology and how it's reshaping both personal life and business operations. Our exploration doesn't stop there; we delve into the entrepreneurial mindset that drives success in tech and business. From the transition from freelancer to business owner, Justin shares personal anecdotes about balancing technical expertise with essential soft skills. Learn how automating home systems can free up time to focus on growth and why maintaining clear communication with clients is crucial. Hear about the importance of passion, dedication, and hard work in building a business, and why the human aspect of business—focusing on impact and quality of life improvements—can set a company apart. Join us for an episode filled with valuable insights and stories that promise to inspire and educate. ABOUT JUSTIN CEO and founder Justin Powell boasts more than two decades of expertise in sound engineering, complemented by a decade of hands-on experience in live production and audio-visual installations. Having collaborated with various organizations across Southern California, Justin has earned a reputation for crafting user-friendly and intuitive systems that deliver exceptional results. We believe in simplifying the audio-visual experience without compromising quality. Whether you require a comprehensive design for a 1000-seat outdoor amphitheater or the installation of a compact residential system, we offer solutions at competitive prices that outshine major online retailers. Justin holds a bachelors degree in Information Technology and several industry certifications. LINKS & RESOURCES Visit Inland AV Solutions’ Website Connect with Justin on LinkedIn…

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1047: Be on the cutting edge of WHAT'S NEXT (even if you have to reinvent yourself!) w/ Trevor Koverko 36:56

16 дней назад36:56

36:56

Send us a text Trevor Koverko's journey from aspiring NHL star to tech entrepreneur is nothing short of inspiring. After a devastating car accident ended his hockey career, Trevor navigated the tumultuous landscape of entrepreneurship to redefine his life's purpose. Listen as he candidly shares the ups and downs of his path, including the trials of a failed startup and the eventual triumph with successful companies like Polymath and Sapien. His story is a testament to resilience, embracing new challenges, and the power of reinvention, reminding us that it's never too late to find a new direction. The conversation continues with Trevor's insights on creating successful tech businesses through experimentation and adaptation. Discover the importance of a strong team, surrounded by big thinkers, and the role of failure as a stepping stone to success. Trevor emphasizes the critical nature of passion and foundational belief in a company's mission while navigating the ever-evolving business landscape. His experience with Polymath illustrates the delicate balance of timing, luck, and learning from past mistakes, offering valuable lessons for anyone in the startup world. Finally, we explore the future of AI startups, a field ripe with both opportunities and challenges. Trevor shares how Sapien leverages proprietary data to carve out a competitive edge, drawing parallels between AI's current landscape and the early days of the internet. Engage with Trevor's perspective on achieving product market fit, the significance of AI tools, and the unprecedented potential for innovation in today's rapidly evolving tech scene. Join us for this captivating episode, where the spirit of entrepreneurship and the promise of AI intersect, offering insights that could transform your approach to business and technology. ABOUT TREVOR Trevor Koverko loves investing in, co founding companies with, and hanging out with other founders (especially in Web3). Trevor started out as a pro athlete getting drafted by the NHL's New York Rangers in 2005. A few years later, his career officially ended after a car accident. He was hit by a fully-loaded transport truck, sent to the ICU and diagnosed with a 'catastrophic' brain injury. With Hockey over he knew he needed a new purpose in life and at the perfect time he discovered entrepreneurship. Since then, he’s founded multiple companies. The first one… failed. The second one… sold. And over the next 12 years, he built startups, including Polymath, which has since raised $75m and done 8-figures in revenue. Most recently he co-founded Sapien, a data marketplace that helps long tail AI models close the performance gap with big tech via a mobile data labeling game. LINKS & RESOURCES Visit Sapien's Website Connect with Trevor on LinkedIn Follow Trevor on Instagram Find Trevor on X…

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1046: WHATSAPP to transform your customer communications and relationships w/ Teresa Overskei 35:49

17 дней назад35:49

35:49

Send us a text Discover the secret to revolutionizing your business communication with Teresa Overskei, a trailblazer in tech and strategy who has worked with powerhouses like Meta and Morgan Stanley. Teresa shares her journey from the vibrant corporate landscape of Tokyo to founding Coral Messaging, her innovative start-up aimed at transforming the way businesses use WhatsApp. We unravel how this platform, essential in regions where it practically equates to the internet, can offer businesses a transformative tool for personalized and effective customer engagement. Explore the fascinating intersection of AI and WhatsApp, where businesses can elevate their customer relationships to new heights. Teresa delves into the dynamic role of AI-driven virtual assistants in enhancing client interactions across industries such as real estate, wealth management, and luxury retail. With real-world examples, we uncover how these technologies streamline communications, allowing businesses to maintain high engagement and meaningful connections with their clients, ultimately reshaping the standards of customer relationship management. Join us as we navigate the entrepreneurial challenges and triumphs Teresa encountered while building Coral Messaging, an official WhatsApp partner. From navigating the ever-evolving tech landscape to embracing the necessity of flexibility and short-term planning, Teresa offers invaluable insights for fellow entrepreneurs. We discuss the importance of listening to client needs and being adaptable in a world where AI and messaging technologies are rapidly advancing. This episode is a treasure trove of advice for anyone looking to leverage the power of WhatsApp to innovate and succeed in the digital age. ABOUT TERESA Teresa Overskei has navigated a dynamic and varied 20-year career, primarily within the corporate sector. Her professional journey began in corporate strategy before taking her to Tokyo, driven by a passion for the city, where she worked in asset management. She later attended business school and then transitioned into more intensive roles in finance, notably in investment banking, in London. During her tenure as an investment banker, she specialized in covering tech companies, which sparked her transition from financial advisory to the tech industry itself. Teresa then moved to Paris to take on roles in corporate development and operations at the tech company Dizer. Her career is a testament to following one's interests and seizing diverse opportunities across the globe. LINKS & RESOURCES Visit Coral Messaging’s Website Connect with Teresa on LinkedIn…

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1045: EXECUTION is what makes the difference (and the world a safer and better place!) w/ Paul Mauritz 35:24

19 дней назад35:24

35:24

Send us a text What if the key to success isn't dreaming up the next big idea, but rather mastering the art of execution? Join us for an insightful conversation with Paul Mauritz, an exceptional leader who journeyed from early retirement to becoming the CEO of SignalQ. At just 12 years old, Paul sold his first business, igniting a career that spans military service and the successful growth and sale of NetCraftsmen LLC. Paul's story is a testament to the power of grit and determination, offering invaluable lessons on how focusing on execution can drive impactful business outcomes. SignalQ's innovative approach to enhancing global safety through gunshot detection technology is nothing short of revolutionary. Born out of Loughborough and Company's expertise in signal intelligence, this technology leverages everyday devices, transforming smartphones into powerful tools for detecting gunshots and other acoustic events. Discover how SignalQ's founder's vision and collaboration with a linguistics expert led to this breakthrough, and explore SignalQ’s strategic partnerships with law enforcement and educational institutions aiming to create a safer world. This episode delves into the ambitious goal of embedding their technology on billions of phones, offering a unique perspective on utilizing technology for public safety. Paul shares his vision for balancing profit with purpose, ensuring SignalQ's mission aligns with his personal values and business acumen. Hear about his plans to build a resilient company that leaves a lasting legacy. Paul underscores the importance of timing and strategic thinking, offering a masterclass in leadership for aspiring entrepreneurs. ABOUT PAUL ‍Paul Mauritz brings extensive executive leadership experience to SignalQ. Over the past decade, he served as CEO of NetCraftsmen, LLC, where he significantly grew the business, ultimately leading to its successful acquisition by a private equity-backed firm. Paul's strength is not in creation, but in execution. LINKS & RESOURCES Visit SignalQ’s Website Follow SignalQ on LinkedIn Find SignalQ on Facebook Connect with Paul on LinkedIn…

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1044: The power of THINKING and AUGMENTING with AI for growth and leadership w/ Chad Sanderson 33:40

21 день назад33:40