531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada

We Are For Good Podcast - The Podcast for Nonprofits

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn

• Challenges nonprofits face in donor acquisition and retention
• Turning One-Time Donors into Sustained Supporters
• The ins and outs of Multi-Channel Marketing Campaigns

Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.
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Разделы

1. Integrated Marketing and Fundraising Strategies (00:00:01)

2. Acquiring Quality Donors Through Multi-Channel Campaigns (00:13:39)

3. Strategic Approach to Multi-Channel Campaigns (00:22:04)

4. Generosity, Testing, and Community Impact (00:27:37)

5. Building a Strong Community Through Connection (00:33:54)