How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

We Do B2B

Let us know your thoughts.

In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders.
If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this.
This episode unpicks:
Why being “the glue” should be a B2B Marketers second slash on LinkedIn.
How to get the most out of in-house and outsourced work.
The do's and don'ts for building a strong client/agency relationship.
Making sure internal teams are on board with externally produced work.
Tips for better collaboration between client-side B2B marketers and agencies.
_
Connect with Sobia on LinkedIn:
https://www.linkedin.com/in/sobiam/
Connect with Dale on LinkedIn:
https://www.linkedin.com/in/dalekoerner/
_

Subscribe
When you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.
Share Your Feedback
Got something to say? We're all ears. Your voice is what powers this community – it can't grow without you.
Connect with Us
LinkedIn: https://www.linkedin.com/company/blueocean-agency/
Website: https://www.blueoceanagency.co.nz/podcast/
YouTube: https://www.youtube.com/@WeDoB2B
Let’s roll up our sleeves and take on tomorrow together.

Разделы

1. Welcome to We Do B2B (00:00:00)

2. B2B Marketers and Working With Agencies (00:00:41)

3. Dos and Don'ts for Building a Strong Client/Agency Relationship (00:05:46)

4. Working With an Agency Considerations (00:12:15)

5. Change and Trust in B2B Marketing (00:18:47)

6. Exploring B2B Marketing and Its Challenges (00:29:59)

7. Growing NZ's B2B Marketing Community Together (00:43:32)