How Trey Baughn Party-Proofed Board Games With BGSHIELD

Weird Marketing Tales: Inspiration & Motivation For Small Business Owners

Imagine getting your hands on a rare $200 board game. Now imagine your friend spilling an entire can of Coca-Cola on it minutes after you start to play. This is the kind of problem that Trey Baughn set out to solve when he created BGSHIELD.
In this episode, we talk about how Trey created this unique product, how he proved to people it works, and what he's going to do next!

You can learn more about Trey and BGSHIELD by going to his website, Facebook, Twitter, Instagram, or TikTok.

Check out the Weird Marketing Tales website if you haven't already. If you want to follow Weird Marketing Tales on social media, go to @WeirdMarketing on Facebook, YouTube, and LinkedIn. Go to @WeirdMarketers on Twitter, Instagram, and TikTok.

Разделы

1. How Trey Baughn Party-Proofed Board Games With BGSHIELD (00:00:00)

2. What is BGSHIELD? (00:00:41)

3. How on earth is BGSHIELD even a viable product? (00:02:51)

4. BGSHIELD works shockingly well...but getting people to believe that is hard (00:04:50)

5. Why Trey started working on BGSHIELD (00:08:02)

6. How did Trey get BGSHIELD to work? (00:14:04)

7. Where is this actually selling? (00:16:04)

8. Crowdfunding vs. eCommerce launches (00:19:39)

9. Refining the pitch (00:22:44)

10. Going viral by causing cringes (00:25:59)

11. Convincing people BGSHIELD was for real (00:29:04)

12. Finding the right audience for this product (00:31:47)

13. Using Board Game Geek to establish social proof (00:36:30)

14. What comes next for BGSHIELD? (00:38:21)

15. What Trey wishes he knew from the beginning (00:42:34)

16. Finding BGSHIELD online (00:44:20)