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Expertise to Entrepreneurship with Bernie Schroeder
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Контент предоставлен Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the author of Brands & Bullsh*t, Fail Fast or Win Big, Simply Brilliant, and Startup Culture Mindset. As director of the Lavin Entrepreneurship Center, Bernie has built an entrepreneur factory at San Diego State University.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bernie talks about how a relentless focus on building expertise led him to build a billion-dollar agency and why "the customer isn't always right but they're never wrong".
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