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The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀
Manage episode 390547031 series 3407000
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Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?
In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising.
The trigger for this revision was a profit warning by social media company Snapchat.
The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses.
Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet.
As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.
[00:01:07] Lowering long-term ad forecast.
[00:03:42] The long tail revenue.
[00:07:18] Programmatic as a bad deal.
[00:11:14] Local regional sales strategy.
[00:14:29] Laggy comment section on LinkedIn.
Full episode at https://www.theoohinsider.com/thelongtail
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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