Can You Back Up Your Green Claims with Data? - Where We Buy #274

Where We Buy: Retail Real Estate with James Cook

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6M ago 29:11

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Spencer Robinson, Director of Real Estate at Central Michigan University, delves into the world of green claims - statements companies make about their sustainability initiatives - and discusses the increasing need for these claims to be verifiable. Spencer sheds light on recent legal developments and regulations surrounding these claims, particularly in the United States. He explains some of the implications for both large corporations and smaller businesses in the real estate and retail sectors.

James Cook is the Director of Retail Research in the Americas for JLL.

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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#Business #Marketing #James Cook #Real Estate #Buy