#20 The Unexplored Potential Of Whisky Investment

Wise Wealth

In an insightful episode of the Wise Wealth podcast, Samuel Leach takes a deep dive into a unique and typically overlooked form of investments, whisky. The discussion features Aaron, the founder and CEO of Whisky 1901, a firm spearheading the shift from traditional wine to whisky investment. Explore the journey and gain insight into the world of whisky, as Aaron reveals the importance of associating with top distilleries for safer, more profitable returns.

The conversation broadens to expose the realities of whisky investment, detailing inherent risks and emphasising the long-term nature of the venture. Aaron lends his expertise on how to navigate the complex and fluctuating whisky market, revealing trade secrets and discussing why certain whiskies depreciate over time. Learn about 'premiumisation' and the rising trend toward high-end products within the consumer market.

Samuel and Aaron explore the business side of whisky, discussing market growth, industry stability and promising opportunities in the Indian sector. Despite investment uncertainties, the episode highlights the intriguing appeal and potential profitability of whisky investment.

Our guest elaborates on the tax benefits of 'in-cask' whisky investment, highlighting special tax exemptions while encouraging investors to seek independent advice. Delve into the nuances of whisky investment management, and get an inside look at potential future expansions such as owning a distillery and broadening product offerings.

Finally, listeners are given a realistic idea of the returns on whisky investments and a glimpse of the possible future of a whisky index or ETF. This in-depth episode serves as an excellent resource to those tempted by the tantalising prospects of whisky investment, or simply curious about this captivating industry.