Co-branded Concepts Are Making a Comeback... with Kristen Hartman
Manage episode 435194997 series 3582315
Auntie Anne's. Cinnabon. Carvel. Moe's Southwest Grill. If these brands sound familiar to you, listen up! On this week's episode, Kristen Hartman, President of Speciality Brands for GoTo Foods (formerly Focus Brands), discusses the evolution of co-branded QSR concepts.
She gets down into the nitty gritty of what makes a co-branded concept successful—she even shares a sneak peek into Cinnabon Swirl, the newest spinoff featuring all the best flavors of Cinnabon and Carvel. Need I say more?
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