27. WTF Did I Just Read? LIVE From Black Hat 2023

WTF Did I Just Read? Tech Sales & Marketing Edition

In this LIVE, IN-PERSON episode of WTFDIJR, Chris and Dani are uncovering:

Their experiences at Black Hat USA, the dynamics of the cybersecurity community, and the importance of human connection in the tech industry. The episode highlights the challenges faced by security practitioners and vendors in creating genuine, respectful relationships in the context of conferences and sales engagements.

Key Takeaways

1. Challenges of Networking at Conferences: The aggressive nature of some sales approaches at conferences like Black Hat can be off-putting. Respectful and human-centric engagement is more effective and appreciated.
2. Building Genuine Communities: Successful community building in the tech and cybersecurity sectors requires active, respectful engagement and maintenance. It's not just about setting up a platform but nurturing genuine interactions.
3. Mental Health and Work-Life Balance: Chris and Dani discuss the importance of taking time for oneself, especially in high-stress environments like tech conferences.
4. Observations from Black Hat: The atmosphere of Black Hat was described as familiar but with repetitive themes and approaches by vendors.
5. Advocacy for Respectful Sales Practices: Examples of positive vendor interactions were shared, showcasing how respectful, and human-centric approaches can lead to better relationships and potential business opportunities.

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