))
Rack Room CIO Reveals How He Uncovered and (Started Extinguishing) Over Four Dozen Friction Points in Stores
Manage episode 460428986 series 3348472
Контент предоставлен Zebra's Your Edge Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Zebra's Your Edge Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Is friction friend or foe in retail?
Most would argue the latter. But after talking to Rack Room Shoes’ CIO Brian Minnix recently, Zebra Retail Industry Principal Jim Musco believes friction isn't as bad as some might believe.
Think about it: If you're a retailer, what motivates you to modernize your stores more than friction (or the cost of friction)?
Not much, right?
And what happens when you uncover dozens of friction points in your stores?
You start committing a lot of resources to extinguish them.
The result?
Store operations run more smoothly because associates end up with the tools they need to better manage inventory, fulfill orders, assist customers, and more.
So, don't write off friction as the enemy too quickly. But do listen to how Brian worked fast (for the retail world) to rid his stores of friction in this 20-minute chat with Jim. Then learn more about the Rack Room story (that you don't normally see in the media) here.
100 эпизодов
Поделиться
