#4: A Robust NFT Marketing Strategy w/ Psychedelics Anonymous

ZenChats with Zeneca

A marketing veteran that is forming new ways to engage the audience: Today's guest is Voltura, one of the creators of the Psychedelics Anonymous project.
We talk about Voltura's background coming from a creative agency and finding his way into the world of NFTs in 2021, when also the idea for Psychadelics Anonymous began. We cover everything -from onboarding the right people and putting together an A+ team, to really getting the foundations right before launching a project.
Voltura also goes into detail on how they developed their NFT marketing strategy and mobilized their community in new & fun ways.
We'll try to do a second part of this conversation in the future, as we had such a good time talking. I hope you enjoy watching the video!
Timestamps:
0:58 Intro
3:16 Voltura's Background
7:00 "What are those Apes?"
8:33 Down the rabbit hole
11:17 From the idea to launch
12:58 Creating an A+ team
17:38 The big question: WHY?
19:47 Psychedelics and mental health
24:20 It's coming together
26:02 Visualizing the vision: The artwork
29:38 Good art = Letting the artist do their thing
31:20 Forming the long term strategy
36:30 Development strategy & shifting to Web 3.0
40:44 Events & experiences at PA
42:57 Onto the fun part - marketing
46:08 Whitelists & reverse psychology = winning formula
51:25 Blowing up on Twitter - gametime
54:00 Having fun is key for a strong community
58:45 The whitelist nightmare
1:02:33 How to build while sleeping
1:07:34 Hard work & consistency
1:08:58 Details on the mint
1:19:05 Outro from Dubai
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