Лучшие подкасты про AdExchanger (2024)

1
Roblox Breaks Into Programmatic 50:57

2d ago50:57

50:57

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

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Question Everything 47:33

12d ago47:33

47:33

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

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Turning Signal Loss Into A Gain 50:35

19d ago50:35

50:35

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.…

1
A New Day For Targeting And Analytics 48:39

26d ago48:39

48:39

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…

1
All Marketing Is Performance Marketing 1:00:04

1M ago1:00:04

1:00:04

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

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Bloomberg Media Went Direct And Has No Regrets 43:05

1M ago43:05

43:05

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

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The Privacy-Utility Trade-Off 49:07

2M ago49:07

49:07

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

1
From ‘Big Data’ To Business Intelligence 44:05

2M ago44:05

44:05

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

1
Unpacking ‘Performance TV’ 53:10

2M ago53:10

53:10

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.Alyssa Boyle

1
Straight Shooting With Invisalign 56:12

2M ago56:12

56:12

If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.

1
Dispelling Multicultural Myths 43:18

2M ago43:18

43:18

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.

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#NoFilter With Eyeo’s New Chief Product Officer 48:21

3M ago48:21

48:21

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

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Inside Ally Financial’s Big Bet On Generative AI 52:00

3M ago52:00

52:00

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

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Generative AI Is Moving From Hype Into ‘Serious Mode’ 51:04

3M ago51:04

51:04

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

1
AWS Wants To Be The Backbone Of Independent Ad Tech 51:54

3M ago51:54

51:54

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.…

1
A Healthy Dose Of Programmatic, With Doceree’s CEO 44:15

4M ago44:15

44:15

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

1
Why Semafor Embraces The B2B Publisher Mindset 48:21

4M ago48:21

48:21

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.

1
Don’t Talk Yourself Into A Downturn In 2024 1:03:15

4M ago1:03:15

1:03:15

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.…

1
Not All Automated Ad Products Are Alike 55:27

5M ago55:27

55:27

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).…

1
The MRC May Be Old, But It’s Getting With The TV Program 52:05

5M ago52:05

52:05

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.Alyssa Boyle

1
Taking The Measure Of Measurement On TikTok 43:57

5M ago43:57

43:57

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.…

1
It’s Time For Vanity Metrics To Perform A Disappearing Act 53:20

5M ago53:20

53:20

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

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Down With Blocklists! 1:02:51

6M ago1:02:51

1:02:51

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

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The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur 41:23

6M ago41:23

41:23

Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."

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Exploring The Minds – And Ad Spending Habits – Of Local Advertisers 1:00:31

6M ago1:00:31

1:00:31

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.

1
Data-Driven Marketing Is State Farm's Best Policy 52:03

6M ago52:03

52:03

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.

1
Creative And Media’s Much-Needed Merger 54:06

6M ago54:06

54:06

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.

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Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists 1:07:39

7M ago1:07:39

1:07:39

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

1
Demystifying Black-Owned Media With Black Enterprise 48:17

7M ago48:17

48:17

Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.Alyssa Boyle

1
Buy Now, Pay Later … And Then Launch A Retail Media Network? 50:58

7M ago50:58

50:58

Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.

1
GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’ 47:31

7M ago47:31

47:31

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

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Solving The Advertising Puzzle With New York Times’ Joy Robins 42:46

8M ago42:46

42:46

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

1
The Reality Of Advertising In Virtual Worlds 53:48

8M ago53:48

53:48

Super League Gaming CEO Ann Hand shares lessons learned from building in-game ad experiences and insights into the developing in-game ecommerce market. Also: Is metaverse marketing truly dead?

1
The Real Economics Of Programmatic 1:09:50

8M ago1:09:50

1:09:50

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

1
Exposing Ad Tech’s Dirty Laundry 51:17

9M ago51:17

51:17

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

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Riding The Rising Tide Of Programmatic Streaming With Disney 44:59

9M ago44:59

44:59

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.

1
Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy 54:22

9M ago54:22

54:22

The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.

1
Amplifying Programmatic Podcast Advertising With SXM Media 58:11

9M ago58:11

58:11

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.

1
Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox 44:25

10M ago44:25

44:25

It’s happening folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

1
Moving The Monetization Needle, With Meta’s New VP Of Global Business 50:48

10M ago50:48

50:48

When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales leader. But if past behavior is the best indicator of future performance, it’s only a matter of time (and user engagement).

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Addressing Content Quality Concerns With Taboola’s CEO 51:11

10M ago51:11

51:11

Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.

1
The Advertising Industry Needs To Invest More In Hispanic Audiences 59:00

10M ago59:00

59:00

One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so advertisers miss out on audience buying opportunities, says TelevisaUnivision’s Dan Aversano. To bridge that gap, media companies must be more comfortable with privacy-safe data sharing.…

1
Why Privacy Lawyers Also Need To Be Technologists 56:38

11M ago56:38

56:38

Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.

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Calculating CAC With An Eye On Retention 1:01:30

11M ago1:01:30

1:01:30

The cost of customer acquisition (CAC) is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.

1
Why All The Drama About Disintermediation? 1:08:16

11M ago1:08:16

1:08:16

There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite CRO Sean Buckley.

1
Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around 1:00:46

11M ago1:00:46

1:00:46

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.

1
Innovation Is The Only Rational Response To The End Of Third-Party Cookies 52:47

12M ago52:47

52:47

The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and audience science. It’s an opportunity to test, learn and do better.

1
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety 52:24

12M ago52:24

52:24

Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.

1
Ad Tech Should Have Its Head In The Clouds 56:37

12M ago56:37

56:37

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.

1
Meet The Digital Marketer Who Spent Two Years Working For The FTC 58:09

1y ago58:09

58:09

Raashee Gupta Erry spent most of her career in the digital marketing industry at agencies and brands, including Essence and Volkswagen US. Then she took a job explaining ad tech to the Federal Trade Commission. “There’s a wind of change happening,” Gupta says.

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