In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship …

In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.Steve Feuerstein, Host

In this special Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the NBA and his transition to coaching some of the league's brightest stars.…

In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports.…

‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.Steve Feuerstein, Host

In this week's episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports.…

In this week's episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency, to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-t…

In this week's episode of The Transaction Report, we sit down with Dave Hamlett, VP of Corporate Social Media & Sponsorships at Prudential, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorship…

This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Doug Thornton, Executive Vice President at ASM Global, known for leading the comeback and revitalization of the Louisiana Superdome after Hurricane Katrina. In this compelling episode, Doug shares his remarkable journey to sports facili…

This week on The Transaction Report, sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, continues his conversation with the innovative President and Founder of Team IFA, Blake Baratz. In this second part of the compelling series, Blake dives even deeper into his mission to reshape the NFL landscape by empowering athletes to secu…

This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts the innovative President and Founder of IFA, Blake Baratz. In this compelling episode, Blake shares his mission to transform the NFL landscape by empowering athletes to secure their futures both on and off the field.…

This week on The Transaction Report sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz , hosts Nicole Metzger, the dynamic Chief Sales and Partnerships Officer at the LPGA. In this engaging episode, Nicole shares her vision and strategy to drive the LPGA's growth through strategic initiatives and story-telling, aiming to double r…

In Part 2 of this engaging episode, Kyle dives even deeper into the art of brand partnerships and the strategies that have shaped his career both on and off the field. We explore more about building win-win relationships, navigating complex negotiations, and creating a legacy beyond the game.Steve Feuerstein, Host

Hosted by sports marketing and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Kyle Rudolph, former NFL superstar tight end of the Minnesota Vikings and Co-Founder of Alltroo. With a standout career as a tight end, Kyle shares his journey from rookie brand deals to major contract negotiations as well …

Join us on The Transaction Report as sports marketing and media veteran Steve Feuerstein, CEO of SportsBiz, hosts Patrick Talty, President of Indiana Sports Corp. With a distinguished career that includes leadership roles at WWE and U.S. Bank Stadium, Patrick shares insights from his transformative work in sports event management and community impa…

In this episode of The Transaction Report, host Steve Feuerstein welcomes Ted Johnson, Founder and Principal of Norden Strategies. With over 30 years of experience and a remarkable career at the Minnesota Timberwolves & Lynx, Ted shares his insights on leading transformational projects, innovative branding, and award-winning efforts in sports marke…

Hosted by sports and media industry veteran Steve Feuerstein, this week's episode of The Transaction Report welcomes Craig Sloan, the newly minted CEO of Playfly Sports. With over 20 years of experience in sports media and advertising, Craig shares his vision and strategies for revolutionizing sports sponsorship and marketing.…

The Sponsorship Blueprint: Partnerships are About a Promise with the Goal Being Infinite Host Steve Feuerstein talks with Dan Costello, EVP & Chief Revenue Officer of the Phoenix Suns, and Bill Sutton, one of the nation’s leading experts in the business of sports. They explore how the Phoenix Suns and their partners are navigating the evolving spon…

In this episode of The Transaction Report, Steve Feuerstein and Joanne Pasternack discuss the challenges and considerations of athlete brand endorsements and social impact. They delve into the authenticity of endorsements, the potential for oversubscription with too many brands, and the importance of creating meaningful connections and positive com…

Economist Andrew Zimbalist discusses the evolving landscape of hosting the Olympics, highlighting the escalating costs and decreasing interest from cities in hosting the games. He explains how the International Olympic Committee (IOC) has adapted to these challenges by implementing reforms aimed at reducing costs and encouraging sustainability. Zim…

Steve Feuerstein and Andrew Zimbalist discuss the intricacies of corporate sponsorship in major sporting events, particularly focusing on the Olympic Games. They delve into the financial implications, the impact of political turmoil, and the challenges posed by changing climates on future host cities. Zimbalist also shares his skepticism about the …

Part Two of Host Steve Feuerstein's conversation with GSP's Sal Galatioto. Sports continues to prove itself to be a pandemic-proof commodity as the attraction to live events continues for consumers around the globe. In turn, the quest for stakes in sports ownership particularly amongst former athletes and celebrities has gained new traction. How do…

Part One of Host Steve Feuerstein's conversation with GSP's Sal Galatioto. Sports continues to prove itself to be a pandemic-proof commodity as the attraction to live events continues for consumers around the globe. In turn, the quest for stakes in sports ownership particularly amongst former athletes and celebrities has gained new traction. How do…