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The Bright Planning Marketing podcast is a digital marketing podcast for small businesses, whether you're a startup or established brand. Join marketing strategist Catherine Campbell as she dives into marketing and public relations topics that are on the minds of start-ups and established brands everywhere. From timeless proven strategies to hot topics, the Bright Planning Marketing Podcast covers: email marketing, social media marketing, mobile marketing, messaging and brand positioning, we ...
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100: You've Come a Long Way, Baby
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49:53
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49:53
Woohoo! It’s Episode 100 of the Bright Planning Marketing Podcast! That means we’ve brought you at least 33 and a half hours of free marketing advice! Most episodes run longer than 20 minutes, so it’s no doubt closer to 50 hours!As always, this celebration is hosted by Catherine Campbell and her producer Natalie Pyles, with a special appearance by …
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99: Our Best Marketing Storytelling Tips in 20 Minutes
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25:05
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In Episode 99 of the Bright Planning Marketing Podcast, we’re wrapping up Season 2 — our Girl Power Season — with an awesome show that recaps the highlights of our best marketing storytelling tips from the past 99 episodes! A genuine must-listen!During this episode, we talk about adding positivity to your storytelling and marketing. Think Zen! In a…
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98: How to Write Product Descriptions That Sell
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29:08
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If you want to learn how to write product descriptions that sell, Episode 98 of the Bright Planning Marketing Podcast can help! Naturally, you can always observe the strategies of Dollar Shave Club or Trader Joe’s to help provide inspiration. In this episode we explore some of the effective tactics that those companies use and more!For example, we …
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97: Public Relations Timelines to Help Your Launch Succeed
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27:01
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The art of public relations tends to go hand in hand with marketing. If you’re getting ready to market a product, service, or book launch, you can pave the way by taking care of a lot of the PR aspects in advance. You can also create the posters, display stands and other marketing collateral early. In Episode 97 of the Bright Planning Marketing Pod…
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96: Should You Use Medium in Your Content Marketing Strategy?
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18:42
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Medium.com is a free, online publishing platform that has become a popular resource for content marketers. It is essentially a blogging tool with a built-in audience. Medium connects you with your Facebook and Twitter connections automatically. You can’t exactly target certain Medium readers, but you can still be discovered by its readers. Should y…
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