Лучшие подкасты про Ecommerce Playbook (2025)

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2024 Was About Surviving – 2025 Is About Winning 30:34

1d ago30:34

30:34

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode, we break down the strategy behind breaking the model—moving beyond predictable growth and pushing into new frontiers of scale. Luke Austin, VP of Ecommerce Strategy at C…

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The Truth About Incrementality: Are You Measuring Your Ads Wrong? 33:20

4d ago33:20

33:20

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize it effectively. We break down the biggest mistakes marketers make when it comes to ad measurement and how to avoid them. Learn the secrets to buildin…

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Secrets to Scaling Big: Inside Born Primitive 55:32

9d ago55:32

55:32

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder Bear Handlon shares how the company went from selling a single product out of a garage to becoming a multimillion-dollar powerhouse in apparel, fitnes…

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The Missing Link in Your Ad Strategy: Creator Content That Works 24:11

11d ago24:11

24:11

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator content into their campaigns to maximize performance and ROI. We’ll break down: Why most ads fall flat and how to fix them. The importance of properly br…

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Say Goodbye to TikTok? The Truth About the Possible Ban 19:40

16d ago19:40

19:40

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the ecommerce industry. What does this mean for advertisers, brands, and creators who rely on TikTok as a platform? We’ll break down: The reasons behind …

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How We Forecast Millions in Revenue for DTC Brands 7:58

18d ago7:58

7:58

Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue for leading DTC brands. In this video, we dive into the daily workflows, data integration techniques, and forecasting models that drive real results. From aligning 35+ critical business metrics to creating actionable insights for gr…

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Why Product Development is the Future of Ecommerce Growth 29:35

23d ago29:35

29:35

Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product development can fuel demand, elevate your brand, and revolutionize your marketing strategy. Learn how innovative ideas, like turning a baseball sliding mitt int…

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Brands That Win in 2025 Will Do THIS (Are You Ready?) 43:11

25d ago43:11

43:11

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year. From crafting compelling brand stories to building cohesive marketing plans, we’ll show you…

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25 Predictions for Ecommerce in 2025 33:43

1M ago33:43

33:43

Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episode dives deep into the trends and changes set to reshape the industry. Learn why automation will dominate, what threatens Shopify, and how brands can s…

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2025 Ecom Planning: The Framework That Could 10x Your Profit 1:12:02

2M ago1:12:02

1:12:02

This episode is brought to you by: Finaloop: https://www.finaloop.com/ Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans. Discover how to: Bridge the gap between what’s likely to occur and wha…

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Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets 38:09

2M ago38:09

38:09

Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread Collective. PAM isn’t just a tool; it’s a revolutionary system that ensures your ad spend is perfectly aligned with your profitability goals. We’ll wal…

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Unlocking Profit: The Hardest (But Most Important) Part of Scaling 24:34

2M ago24:34

24:34

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics. Discover why the Prophit System is the ultimate tool for cutting throug…

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2025 Starts Here + BFCM Data You Need to See 17:33

2M ago17:33

17:33

Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy. Here’s what we cover: How BFCM sales…

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FINAL WARNING: Your Black Friday Strategy is Missing THIS! 28:32

2M ago28:32

28:32

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year. What You'll Learn: How to craft the perfect Black Friday offer that stands out in a crowded market. Why you MUST adjust your …

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The Truth About AppLovin: Should You Shift Your Budget NOW? 17:52

2M ago17:52

17:52

Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the talk of the industry. But is it worth your time, energy, and budget? In this episode of the Ecommerce Playbook Podcast, Richard and Taylor pull back …

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Is This the Beginning of a DTC Comeback?: State of the Industry 29:48

2M ago29:48

29:48

Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight growth opportunities, and share surprising insights about ad performance, consumer sentiment, and what it all means for Black Friday and beyond. In this…

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How to Turn Amazon Into a DTC Profit Powerhouse 23:57

3M ago23:57

23:57

Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire ecommerce business. Join Richard and Taylor as they break down why Amazon and DTC should no longer be siloed, and how incorporating Amazon into your fore…

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How We Went from 5 to 30 Clients in 4 Months - We Need More Talent 25:52

3M ago25:52

25:52

Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC Global Accelerator – scaling from 5 to 30 clients in just 4 months. With demand through the roof, we’re now on a mission to find exceptional talent worldwide! Highlights: How the Accelerator delivers predictable, profitable growth f…

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What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!) 20:39

3M ago20:39

20:39

Get the Prophit System: https://commonthreadco.com/pages/ecommerce-strategy In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actual marketing actions that generate revenue. Richard and Taylor jump deep into how finance teams often miss the mark when predicting revenue growth—becau…

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The Black Friday Budget Mistake That Could Tank Your Monthly Sales 9:18

3M ago9:18

9:18

Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this episode of the Podcast, we talk about why underspending on Black Friday could be the biggest misstep for your November sales and how to avoid it. Taylor breaks down the importance of concentrated spending on Black Friday and Cyber Monday…

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WARNING: Election Week Could Sink Your Ad Performance! 14:08

3M ago14:08

14:08

In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on ad campaigns. With an unprecedented wave of political spending flooding digital platforms, advertisers need to prepare for shifting CPMs, reduced conversions, and increased competition—especially in swing states. From understanding …

1
Want Profits? Here Are the Exact Steps to Ecommerce Success 57:05

3M ago57:05

57:05

Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Common Thread Collective’s Profit System—the tried-and-true method helping ecommerce brands achieve predictable, consistent growth. Join host Richard and our sales experts, Matt and Peter, as they walk us through the key steps to buildin…

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Are Political Ads Killing Sales?: State of the Industry 27:15

3M ago27:15

27:15

In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why are 7-figure stores seeing a slowdown in growth? How are political ad spending and shifting consumer behaviors affecting your bottom line? And most importantly, what can you do about it heading into the critical Q4 period? Join our pa…

1
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales 26:42

3M ago26:42

26:42

Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the busiest shopping season of the year! From crafting irresistible offers to optimizing your media spend, we’re giving you a proven game plan to stand out …

1
Taylor's Biggest Critique of Cost Controls 26:46

4M ago26:46

26:46

In this episode, Taylor shares his biggest critique of cost controls in digital advertising. Join Richard and Taylor as they explore the limitations of cost controls, including the challenges of relying on human logic and consistency in a constantly evolving ad landscape. They dive into the role of AI in ad management, the struggle to trust automat…

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1
Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook

1
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Jeremy Biron, Gen Furukawa

1
2024 Was About Surviving – 2025 Is About Winning 30:34

1
The Truth About Incrementality: Are You Measuring Your Ads Wrong? 33:20

1
Secrets to Scaling Big: Inside Born Primitive 55:32

1
The Missing Link in Your Ad Strategy: Creator Content That Works 24:11

1
Say Goodbye to TikTok? The Truth About the Possible Ban 19:40

1
How We Forecast Millions in Revenue for DTC Brands 7:58

1
Why Product Development is the Future of Ecommerce Growth 29:35

1
Brands That Win in 2025 Will Do THIS (Are You Ready?) 43:11

1
25 Predictions for Ecommerce in 2025 33:43

1
2025 Ecom Planning: The Framework That Could 10x Your Profit 1:12:02

1
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets 38:09

1
Unlocking Profit: The Hardest (But Most Important) Part of Scaling 24:34

1
2025 Starts Here + BFCM Data You Need to See 17:33

1
FINAL WARNING: Your Black Friday Strategy is Missing THIS! 28:32

1
The Truth About AppLovin: Should You Shift Your Budget NOW? 17:52

1
Is This the Beginning of a DTC Comeback?: State of the Industry 29:48

1
How to Turn Amazon Into a DTC Profit Powerhouse 23:57

1
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent 25:52

1
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!) 20:39

1
The Black Friday Budget Mistake That Could Tank Your Monthly Sales 9:18

1
WARNING: Election Week Could Sink Your Ad Performance! 14:08

1
Want Profits? Here Are the Exact Steps to Ecommerce Success 57:05

1
Are Political Ads Killing Sales?: State of the Industry 27:15

1
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales 26:42

1
Taylor's Biggest Critique of Cost Controls 26:46

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