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Real Food Brands Strategy Podcast: Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out
Katie Mleziva
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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Wine Educate: WSET Award in Wines, Education Resources and Certifications. Study tips and practical advice for wine Enthusiasts and Professionals. Wine Tasting Techniques, Food Pairing Tips, Wine Education ...
Joanne Close
Welcome to the Wine Educate Podcast, your ultimate guide to mastering wine through the lens of WSET wine courses and certifications. Whether you’re a beginner exploring WSET Level 1 or preparing for the rigorous WSET Level 3 exam, this podcast is packed with insights tailored for every stage of your wine education journey. Learn wine tasting techniques using the Systematic Approach to Tasting (SAT), discover expert strategies for excelling in WSET essay practice, and dive into topics like fo ...
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In this episode, Ubaid and Talha dive into the essential details of Medicare’s grocery allowance program, breaking down how to apply for grocery allowance and the eligibility requirements. Learn about the benefits, how to make the most of your food allowance, and the steps involved in applying for this vital program. Whether you're a senior or helping a loved one, this episode offers practical tips and valuable insights on accessing support for nutritious groceries. Tune in to find out if yo ...
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Welcome to the Cook with Real Food! On this podcast, we explore topics around real food cooking and eating and offer practical tips to help you live a seed oil-free life! Hosted by Cassidyy, this show delves into the journey of cooking with natural, whole ingredients, avoiding processed foods, and embracing a healthier lifestyle together!
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Organic Gardening For Beginners: Practical, Beginner-Friendly Gardening Tips To Grow Your Own Food and Flowers
Homegrown Food and Flowers
Organic Gardening For Beginners is a podcast that helps overwhelmed and time-crunched new gardeners start and maintain their own thriving garden. Join Jessica, owner of Homegrown Food and Flowers and a seasoned gardener with over 20 years of experience, as she shares her tips, resources, and inspiration to help you overcome common barriers to gardening. Get valuable insight on topics like companion planting, seed starting, gardening planning, summer maintenance chores, growing cut flowers, a ...
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14. Exploring WSET Beer Education with Sal Mortillaro
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Episode Summary: In this episode of the Wine Educate Podcast, host Joanne Close welcomes Sal Mortillaro, WSET Beer Educator, to discuss the world of beer education, certifications, and the exciting expansion of WSET’s Beer program. Sal shares his impressive background in beer judging, competitions, and how he became part of the first-ever cohort of…
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119. [Listener Question] How to Communicate That Your Food Brand IS Actually Better
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Find the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast. Do you ever wonder how to stand out in a crowded market and help people see why your food brand really is better? In today’s episode, I’m answering a listener’s question: ‘Katie, how can I tell people our products are ACTUALLY …
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13. Tasting a New Zealand Sauvignon Blanc Using the SAT Levels 1–3
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Summary: In this episode of the Wine Educate podcast, Joanne walks listeners through a detailed WSET Systematic Approach to Tasting (SAT) analysis of a New Zealand Sauvignon Blanc from Marlborough, showcasing how tasting notes evolve across WSET Levels 1, 2, and 3. Using the 2023 Three Brooms as an example, she explores the differences in structure…
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118. Is Pivoting Too Often Hurting Your Brand?
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Find the full transcript for this episode plus other resources for food business owners at www.realfoodbrands.com/podcast. Have you ever felt stuck in reaction mode, pivoting too often when things don’t go as planned? Today, we’re diving into 3 ways pivoting too soon might be hurting your food brand more than helping it. We’ll explore why consisten…
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12. How the SAT Progresses: Tasting a Bordeaux Wine from Level 1 to Level 3
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Episode Summary In this episode of the Wine Educate Podcast, Joanne Close breaks down how the WSET Systematic Approach to Tasting (SAT) evolves from Level 1 to Level 3. Using a 2000 Bordeaux as the example, Joanne demonstrates how tasting notes become progressively more detailed and analytical, helping students understand what to expect as they adv…
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11. What is BLIC and How to Use It to Assess Wine Quality
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Episode 11: What is BLIC and How to Use It to Assess Wine Quality Episode Description: In this episode we break down BLIC, the WSET framework for evaluating wine quality and readiness for drinking. Discover how this structured approach—covering Balance, Length, Intensity, and Complexity—fits into the Standard Approach to Tasting (SAT) and how it he…
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10. Evaluating Wine Using, the SAT & Why Spitting is Important
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Welcome to the Wine Educate Podcast! In this episode, host Joanne Close dives into the WSET Systematic Approach to Tasting (SAT) and its role in wine education. Joanne also covers the often-overlooked but essential practice of spitting in wine tastings—why it matters and how to do it effectively. Resources SAT Resources: WSET Level 1 SAT WSET Level…
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9. Beyond the Glass: How External Factors Influence Wine Tasting
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Episode Summary: In Episode 9 of the Wine Educate Podcast, Joanne Close explores how external factors can significantly impact your wine tasting experience. From lighting and temperature to the glassware you use, creating a proper tasting environment is essential for both objective analysis and enjoyment. Designed especially for WSET students, this…
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8. WSET Level 2 Award in Wines: What to Expect and How to Prepare
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Episode Title: WSET Level 2 Award in Wines: What to Expect and How to Prepare Episode Summary: In this episode of the Wine Educate Podcast, Joanne dives into everything you need to know about the WSET Level 2 Award in Wines. Whether you’re considering enrolling or you’re already signed up, this episode is packed with valuable insights on what to ex…
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7. Meet Your WSET Spirits Educator Matt Ray!
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Wine Educate Podcast: Episode 7 - Meet Your WSET Spirits Educator Matt Ray! Welcome back to the Wine Educate Podcast! This week marks an exciting milestone as we host our very first interview. Meet Matt Ray, WSET Spirits Educator and spirits professional, as he shares his unique career journey and passion for spirits education. From his early days …
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6. Top 10 Most Frequently Asked WSET Questions
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Show Notes for Episode 6: Top 10 Most Frequently Asked WSET Questions In this episode of the Wine Educate Podcast, we tackle the Top 10 Most Frequently Asked Questions about WSET courses. Whether you're a wine enthusiast or an industry professional, this episode is packed with practical advice and insights to help you navigate your WSET journey wit…
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5. WSET Level 1 Award in Wines – What to Expect and How to Prepare
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Show Notes for Episode 5: WSET Level 1 Award in Wines – What to Expect and How to Prepare In this episode of the Wine Educate Podcast, we’re diving into everything you need to know about the WSET Level 1 Award in Wines. Whether you’ve already signed up or are just exploring the idea, this episode provides essential tips and insights to help you wal…
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4. Wine Scholarships! I have a list for you.
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Episode 4: Wine Scholarships! I have a list for you. Let’s talk about wine education and how to make it more affordable. If you’ve looked into WSET classes, you know they can be pricey. For example, Level 2 in the U.S. averages around $800, Level 3 is about $2,000, and the Diploma is roughly $6,000. And that’s not even including wine samples or tra…
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Join Ubaid and Talha in this insightful episode as they guide you through the process of how to apply for grocery allowance under Medicare. They explore the eligibility criteria, the steps involved in applying, and tips for maximizing the food benefit to support your grocery budget. Whether you’re a senior or assisting someone who is, this episode …
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3. How and Where to Take WSET Classes – In Person vs. Online
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Episode 3: How and Where to Take WSET Classes – In Person vs. Online In this episode of the Wine Educate Podcast, I unpack the options for pursuing your WSET education, whether in person or online. From navigating the WSET Global website to finding an APP (Approved Program Provider) near you, I share step-by-step guidance on how to choose the best …
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Episode 2: What is WSET? In this episode of the Wine Educate podcast, I dive into the world of WSET—what it is, how it works, and why it matters. Discover the history of the Wine & Spirit Education Trust, its globally recognized qualifications, and how they’re structured across wine, spirits, sake, and beer. I'll also explore how WSET creates a com…
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1. The Beginning - An Introduction to Wine Educate with Joanne Close
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Wine Educate Podcast - Episode 1: The Beginning - An Introduction to Wine Educate with Joanne Close Welcome to the Wine Educate Podcast, where we explore all things WSET education, wine tasting techniques, study tips, and wine industry insights for both enthusiasts and professionals. In this inaugural episode, host Joanne Close, founder of Wine Edu…
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117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
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In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 12, Beefy TexMex Sweet Potato! This fast and easy recipe is great for anyone with a busy schedule. Use it for your next meal prep session or the next time you need something fast and want to skip the drive-through! Also, if you a…
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Fasting: The Most Forgotten Cure and Biggest Competitive Edge
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Hey, welcome to Cook with Real Food! Today, I am going to talk about the opposite of cooking and eating--we’re diving into fasting. Lol! It’s the most forgotten cure and our biggest competitive edge, and I can't wait to share a few things I’ve learned and experienced with this powerful wellness practice. EVEN IF you don't think fasting is for you r…
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This is a free recipe episode! Listen to Cassidyy share a page from the free Cook With Real Food Cook Book. This is page 9, Beef and Bacon Stew! Like most things, once you have a basic starting point, you can get creative and start to make it your own! Stews are no exception. This recipe is a great base for whatever stew style you crave! The meaty,…
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Mastering Seed Oil-Free Cooking: Essential Tips with Cassidyy Atkins - EXCLUSIVE Interview With Zane Griggs, of Healthy AF
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Welcome to Cook with Real Food! In this special episode, I'm excited to share a podcast interview by my friend Zane Griggs. Yes, he is interviewing me! Woohoo! We delve into the art of cooking without seed oils and discuss the origins and passion behind Cook with Real Food. Episode Highlights: 0:02 - Introduction and background about my journey wit…
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Welcome back to Cook with Real Food. This is part three of our journey into transforming your pantry by ditching seed oils. If you haven’t checked out the first two parts, I recommend starting there to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we're excited to bring you …
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116. How Trying to Build Your Food Brand Could Be Holding You Back
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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058: What To Do In Your June Garden
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📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It helps new gardeners find the show 💚 💻 Website and Blog: Homegrown Food and Flowers 📷 Instagram: https://www.instagram.com/homegrownfoodandflowers/Homegrown Food and Flowers
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057: Companion Planting In Containers: Tips and Combination Ideas
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📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It helps new gardeners find the show 💚 💻 Website and Blog: Homegrown Food and Flowers 📷 Instagram: https://www.instagram.com/homegrownfoodandflowers/Homegrown Food and Flowers
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Part 2: Seed Oil-Free Pantry Makeover: My Fav Seed Oil Free Brands and Products
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Welcome back to Cook with Real Food. This is part two of our deep dive into transforming your pantry by ditching seed oils. If you haven’t listened to part one yet, check it out to catch up on all the essential info and product recommendations to kickstart your seed oil-free journey. In this episode, we continue exploring more fantastic seed oil-fr…
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Part 1: Seed Oil-Free Pantry Makeover: My Fav Seed Oil Free Brands and Products
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Welcome to Cook with Real Food. In this episode, I’m diving into how I kicked seed oils to the curb and revamped my pantry with new brands and products. It’s the first part of a special two-episode series where I share over 60+ of my favorite seed oil-free products! From everyday essentials to delightful treats, this guide is packed with all the go…
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056: How To Work With A Shady Garden
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Even though a shady garden space isn't ideal for all gardeners, there are still a ton of options when choosing what to plant. Plus, with the tips in this episode, you might be able to adapt to your shady situation that you have in the past. 📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It help…
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Welcome to Cook with Real Food! In this episode, I share practical tips, tricks, and apps to help you avoid seed oils in your daily life. Let's explore how you can make better food choices and improve your health by steering clear of seed oils. Key Topics: Dining Out: How to navigate restaurant menus, identify potential seed oils, and even request …
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055: What To Do In Your May Garden
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It's planting time! Finally, the month of the last spring frosts is here and we're able to plant out so many things. Tomatoes, peppers, squash, zinnia, sunflower, and so many more summer crops can make their way tot the garden. 📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It helps new gardene…
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054: 7 Time-Saving Steps To Get Your Garden Planted This Spring
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You've got a flat of plants, a garden almost ready to plant out, and no time to get it done. Sound familiar? This episode will give you seven tips to help you get your garden in the ground with a minimum of fuss and no time wasted on tasks that don't move the needle the way you want it to go. -Which seedlings you should buy at this point in the sea…
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114. Intentional Marketing: getting ON the shelf, IN the cart, and OUT of the pantry (or fridge!)
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Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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053: An Easy Plan For Planting One Raised Bed (+ Seedling Shopping List)
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If you're still wondering what to plant, this episode lays it all out for you. Short and snappy instructions tell you how to lay out a single 4x8 raised bed with the right combination and location of your plants so they all thrive and you get months of harvests of fresh veggies, flowers, and herbs. If you want a more detailed seasonal guide, snag a…
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051: 8 Gardening YouTube Channels Worth Watching (Composting, Self-Sufficiency, Flowers, and More)
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Here is an amazing list of resources during the peak learning time of the season. Plants are going in, seeds are getting started, and these channels will help you learn so much, from composting to self sufficiency to growing flowers in soil blocks. Huw Richards Charles Dowding Shifting Roots No-Till Growers: I misspoke here and said No Till Farmer,…
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051: What To Do In Your April Garden
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📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It helps new gardeners find the show 💚 💻 Website and Blog: Homegrown Food and Flowers 📷 Instagram: https://www.instagram.com/homegrownfoodandflowers/Homegrown Food and Flowers
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050: Super Simple Soil: Seed Starting Mix, Filling Raised Beds, and Giving In-Ground Gardens A Boost
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Soil, fertilizers, compost, and more can all be so confusing when getting your garden started. This episode breaks it down in a very simplified manner that will help you know the next step you need to take to get your garden ready for the season. I mention a ton of resources, including: My seed starting recipe: 4 parts coco coir (or peat moss) 1 pa…
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049: How To Transplant Seedlings Without Killing Them: Hardening Off and Post-Planting Care
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Don't let your seedlings go into shock or die after you spent all that time growing them! In today's episode you'll learn about: What is hardening off? How do I harden off my seedlings? What's the best time of day to transplant Ways to protect seedlings: row covers, low tunnels Beginner mistakes Grab your seed starting checklist here with a full ha…
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048: Seed Starting Q&A (+ My Favorite Seed Companies)
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Seed starting is in full swing, and I've been getting a bunch of questions about the process. So this episode will share the answers I've been giving and help you in your own seed starting efforts. Questions include: Why aren't your seeds covered? Why don't you cover your seed trays? What's damping off? What are leggy seedlings? If the soil is too …
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047: What To Do In Your March Garden
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It's March! In the gardening world, that's a big signal to get started with sowing indoors and out. In this episode I'll have several lists for you, including veggies, flowers, and herbs to start indoors or direct sow, quick ways to get new garden beds up and running before prime planting time, and a few tips to help you have your garden plan ready…
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046: Four Seasons, One Garden: Maximizing Your Harvest with Spring Planning
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Spring is such a busy time of year that even knowing where to start can seem overwhelming. This episode breaks down how to avoid that overwhelm and instead learn how to take full advantage of your space and season, starting this spring. Use methods like succession planting, relay planting, transitioning beds, and overwintering to always have someth…
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045: Indoor Seed Starting Success: 5 Tips For Amazing Seedlings
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📩 Questions? Email me at [email protected] Please leave a review on Apple Podcasts. It helps new gardeners find the show 💚 💻 Website and Blog: Homegrown Food and Flowers 📷 Instagram: https://www.instagram.com/homegrownfoodandflowers/Homegrown Food and Flowers
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044: Direct Sowing Vs. Starting Indoors + Recommendations For Each
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Figuring out how to get your garden started is the next step once you know what you want to grow. But how exactly do you do that? Today, I’m breaking down the difference between direct sowing and indoor seed starting so you can choose the right method for you. Plus, I have a list of crops you should consider for each method to have the best chance …
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