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The Agile Brand with Greg Kihlström®


1 #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42
We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
09 - Slouching towards Reform
Manage episode 309481639 series 3034101
Контент предоставлен Brandon Seale. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brandon Seale или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Cantarell peaks. Chicontepec comes up dry. And the Multiple Service Contracts fail to produce an increase in foreign investment or in the production of hydrocarbons. And then the PEMEX tower explodes. Things go from bad to worse in this episode, but Mexico begins to take her first tentative steps towards Reform.Suggested reading: "The Eagle Ford" by...me (http://tinyurl.com/je7xn57).
…
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12 эпизодов
Manage episode 309481639 series 3034101
Контент предоставлен Brandon Seale. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Brandon Seale или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Cantarell peaks. Chicontepec comes up dry. And the Multiple Service Contracts fail to produce an increase in foreign investment or in the production of hydrocarbons. And then the PEMEX tower explodes. Things go from bad to worse in this episode, but Mexico begins to take her first tentative steps towards Reform.Suggested reading: "The Eagle Ford" by...me (http://tinyurl.com/je7xn57).
…
continue reading
12 эпизодов
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×After regaining office in December 2012, the PRI party carries out the single biggest change to the Mexican Constitution in 70 years with the 2013 Mexican Energy Reform. In some ways, the 2013 Reform is simple to describe because it was so radical. But it seems destined to fall short of its proponents' wildest claims and of the oil industry's already modest expectations. Here's the 3 biggest challenges still standing in the way of the success of the Mexican Energy Reform...and the 4 things they got REALLY right.Recommended listening: John Moody's "Mexico Explained" Podcast (https://itunes.apple.com/us/podcast/mexico-explained/id1027184141?mt=2)…
Cantarell peaks. Chicontepec comes up dry. And the Multiple Service Contracts fail to produce an increase in foreign investment or in the production of hydrocarbons. And then the PEMEX tower explodes. Things go from bad to worse in this episode, but Mexico begins to take her first tentative steps towards Reform.Suggested reading: "The Eagle Ford" by...me (http://tinyurl.com/je7xn57).…
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El Petroleo es Nuestro: A History of Oil in Mexico

Mexico limps through the 1980's following a collapse in oil prices and an effective default on its national debt. When the Harvard-educated, neoliberal Carlos Salinas takes office in 1988, he takes on the old structure of Mexico's statist economy, including PEMEX, the Oilworkers' Union, and its colorful leader, La Quina. You won't believe how close PEMEX came to getting it right in the early 1990's - before Salinas' government got so many things so very wrong.Suggested reading: http://petroleo.colmex.mx/…
We're back to gushers and glory here with the great oil finds of the 1970's: Reforma, Cantarell, and Ku-Maloob-Zaap. And we're talking about the closest thing PEMEX has to an American-style, larger-than-life oil personality: Jorge Diaz Serrano.Suggested viewing on YouTube: Jose Agustin's "Tragicomedia Mexicana."Link here: http://tinyurl.com/zssjyun…
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El Petroleo es Nuestro: A History of Oil in Mexico

In this episode, we struggle to make sense of PEMEX's adolescent period. Great measures - such as the formation of the Instituto Mexicano de Petroleo - are taken which will yield fantastic results a decade later. But disturbing patterns begin to emerge as other Mexican institutions come to rely on PEMEX's spectacular wealth to advance their own agendas.…
Antonio J. Bermudez assumes the Directorship of PEMEX and makes it the animal we have come to know and love. PEMEX truly becomes an oil company, making critical downstream investments and finally surpassing pre-Expropriation activity. But hints at her future struggles appear even as the great Petrolera achieves her first successes.Suggested reading: Antonio J. Bermúdez, "Doce Años al Servicio de la Industria Petrolera Mexicana, 1947-1958."…
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El Petroleo es Nuestro: A History of Oil in Mexico

On March 18, 1938, Mexican President Lazaro Cardenas expropriated the properties of the American, English, and Dutch oil companies operating in Mexico. Was this the ideological act of a political radical? Or a calculated piece of realpolitik that united the Mexican business class with the socialist labor movement to forge the coalition that would rule Mexico for the next sixty years?Suggested reading: Jonathan C. Brown and Alan Knight, "The Mexican Petroleum Industry in the Twentieth Century."…
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El Petroleo es Nuestro: A History of Oil in Mexico

The oil companies withdraw from Mexican society as Revolution ravages the country. As Post-Revolutionary governments reassert control over the country, they go to battle with the oil companies over the validity of their holdings and soon find allies in the incipient Oilworkers Movement.Suggested reading: Mariano Azuela, "Los De Abajo: Novela De La Revolución Mexicana."Link here: http://tinyurl.com/hoxltbd…
Nothing's "wrong" with Mexico of course...but what makes it so different and so maddening?Recommended reading: Luis Rubio's "The Problem of Power" (http://tinyurl.com/h4zkxuz)
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El Petroleo es Nuestro: A History of Oil in Mexico

Porfirio Diaz, Standard Oil, Weetman Pearson (El Aguila), Edward Doheny (La Huasteca), and gushers! Suggested reading: Jonathan C. Brown, "Oil and Revolution in Mexico." Link here: http://tinyurl.com/zvermpa
The Peso Devaluation of 1994 and fallout from the Carlos Salinas administration opens the door to the election of the first non-PRI president of Mexico in 70 years. Vicente Fox enters office to great fanfare, yet leaves PEMEX largely untouched, even after the "PEMEXGate" scandal seemed to present him the perfect opportunity to reform it. No one ever talks about the real reasons why Fox failed to reform PEMEX, until now. Suggested reading: Raul Muñoz Leos, "Pemex en la Encrucijada." Link here: http://tinyurl.com/gsloq5r…
Thank you to everyone who supported El Petroleo es Nuestro, and please go check out my new podcast called a New History of Old San Antonio, which you can find at www.brandonseale.com
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