Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Контент предоставлен Lauren Ashley. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lauren Ashley или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Avoiding Repression
Manage episode 344121588 series 3336235
Контент предоставлен Lauren Ashley. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lauren Ashley или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join Lauren as she sheds light on the birth of repression through suppression and reminds you of the strength we gain from the pain we often choose to forget. Tap into your personal power today!
…
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10 эпизодов
ПоделитьсяManage episode 344121588 series 3336235
Контент предоставлен Lauren Ashley. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lauren Ashley или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Join Lauren as she sheds light on the birth of repression through suppression and reminds you of the strength we gain from the pain we often choose to forget. Tap into your personal power today!
…
continue reading
10 эпизодов
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Join Lauren as she sheds light on the birth of repression through suppression and reminds you of the strength we gain from the pain we often choose to forget. Tap into your personal power today!
Join Lauren as she explains her perspective of public personas and instant gratification as she encourages you to never give up on your decided road to joy, peace, and fulfilment!
On this week's episode, we're calling ourselves out as we confront negative self-talk and acknowledge the worst bully we've ever experienced, ourselves!
On this week's episode, we're tapping into our mentals as we talk the power of emotions, and the benefits of keeping them in check.
On this week's episode, we're looking our choices right in the face as we reevalute their purpose and influences to answer: have I been settling?
Join Lauren as she encourages a wake up call and taps into our truth as we confront certain things we've been holding onto and acknowledge when it's time to let go.
On this week's episode, we're reevaluating our lives as we question our boundaries, acknowledge our personal power, and confront who, or what, is really controlling us.
On this week's episode, Lauren is inviting you to tap into your bravery as we acknowledge that painful mistake in our past, release its burdens, and honor our truth!
Join Lauren as she briefly discusses the in's and out's of social validation and why you should never operate from it. It's time for you to take your power back!
Join Lauren as she lays down the do's, don't's, and facts of living in your truth. Your life is yours and yours alone, it's time for you to take control and never look back.
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