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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Manage episode 358654401 series 3459880
Контент предоставлен Spiced Chaos. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Spiced Chaos или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Caitlin and Leanne discuss the Portland visit and ask each other random questions.
--- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support250 эпизодов
Manage episode 358654401 series 3459880
Контент предоставлен Spiced Chaos. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Spiced Chaos или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Caitlin and Leanne discuss the Portland visit and ask each other random questions.
--- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support250 эпизодов
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1 139 - Manic Monday 1:15:34
1:15:34
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Leanne and Caitlin catch up and discuss dental work, Taylor Swift, and tales from teaching. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 138 - In My Feelings 1:56:21
1:56:21
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Caitlin and Leanne discuss very welcome listener good news and why they hate it here. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 137 - What’s Going On 1:39:39
1:39:39
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Leanne and Caitlin discuss planner releases, re-dating planners, current events, and April currently pages. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 136 - Stronger (What Doesn't Kill You) 1:17:37
1:17:37
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Today we talk about current events, #deestrong, what would you tell your younger self, and what trends from the 00s are coming back. Support our friend @Deeplannerbabe by shopping with @Craftyplanner_queen and @atchaley.crafts. Also, here's the link to check out the Instyle article we discuss in the show: shorturl.at/zAEK6 --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support…
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1 135 - Ready to Run 1:13:46
1:13:46
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This week, Leanne and Caitlin discuss spring planners, layouts we all love, TikTok, and mental health. Follow us on Instagram @spicedchaospodcast to stay up to date with weekly questions. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 134 - Somebody That I Used To Know 2:03:26
2:03:26
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In this LONG episode, Leanne and Caitlin discuss #TSTheErasTour (LOL), new planner layouts, and tie up all life loose ends, catching you up on cliffhangers from May. A listener question is available on Spotify. If you miss it, head to @spicedchaospodcast on Instagram to weigh in! --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support…
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1 133 - Wild Hearts Can’t Be Broken 1:49:28
1:49:28
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Caitlin and Leanne discuss the Oscars, HP Ambassadors, and Go Wild 2023. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
After a long break, we are back. Enjoy this messy episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 131 - Time In A Bottle 1:33:49
1:33:49
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Caitlin and Leanne discuss planner community news, Happy Planner teacher release, and Spring goal setting. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 130 - Smooth Criminal (Feat. @mojo_jojoplans) 1:29:18
1:29:18
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Caitlin and Leanne chat with Jojo of @Mojo_jojoplans. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
Leanne and Caitlin further discuss something shared on Monday's episode (4/18/2022). --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 129 - Pocketful of Sunshine 2:26:28
2:26:28
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This episode contains topics that may be triggering to some members of our audience. For that we apologize. Our response to this topic can be found here: https://anchor.fm/spicedchaos/episodes/SC---BONUSode---4-e1hecmq Caitlin and Leanne discuss crazy weather, planner releases, and their April currently page. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support…
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1 128 - Why Don't You Get A Job 1:24:14
1:24:14
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Leanne and Caitlin discuss planner news, birthdays, and job hunting. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 127 - Free Fallin' 1:48:40
1:48:40
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Caitlin and Leanne discuss new planner releases, the Oscars, and dating apps. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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1 126 - Set Fire To The Rain 2:37:43
2:37:43
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Caitlin and Leanne discuss their current planners, Go Wild recovery, and their currently pages. --- Support this podcast: https://podcasters.spotify.com/pod/show/spicedchaos/support
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