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Dental Bytes ep. 82 "Creating Value for Your Followers: A Guide to Social Media Engagement"
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Marc, Tyler, and @brittinvancity discuss social media dos and don'ts. They stress the importance of understanding your target audience and social identity while being active on social media platforms. @brittinvancity notes that resonating with your followers requires identifying your audience, like Kermit the Frog does with his fans, and embracing your social identity, as Miss Piggy does on stage.
Viewers can sense insincerity, so it's important to be yourself and part of the community. Social media is about connecting with content, values, messages, storylines, and personalities. It's crucial to consider who you want to attract and who you're currently attracting, as well as the value you offer or how you give back to the collective. Additionally, engagement is social media currency.
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