Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Добавлено два года назад
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Daily Deals
Episode 10: One absent mindedly smoke cigarette later
Manage episode 379438127 series 3518480
Контент предоставлен Omrok. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Omrok или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Just had a quick smoke. Don’t even know why. That wasn’t a particularly strong urge to half one, but it was more impulsive. I could’ve easily resisted, maybe next time I will. https://omrok.com/smoking/
…
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13 эпизодов
ПоделитьсяManage episode 379438127 series 3518480
Контент предоставлен Omrok. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Omrok или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Just had a quick smoke. Don’t even know why. That wasn’t a particularly strong urge to half one, but it was more impulsive. I could’ve easily resisted, maybe next time I will. https://omrok.com/smoking/
…
continue reading
13 эпизодов
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It’s been almost a week since my last update, I’ve been smoking, but smoking much less than I used to, and I really don’t feel like recording another episode. I really don’t feel like continuing this podcast thing. But I’m gonna do it anyway. In this episode I tell myself a few nice things that I think I should hear. https://omrok.com/smoking/…
Two days of heavy smoking past, each day, almost a peck, but that’s OK. In this episode, I am doing some encouraging self talk, which sounds weird, but you know desperate man is clasping at straws https://omrok.com/smoking/
Some positive self-talk.
Just had a quick smoke. Don’t even know why. That wasn’t a particularly strong urge to half one, but it was more impulsive. I could’ve easily resisted, maybe next time I will. https://omrok.com/smoking/
Got a remember not to be so hard on myself if i fail sometimes.
That didn’t take long. https://omrok.com/smoking/
I finally find myself on the struggle bus. I knew this would come and expected it much earlier. But now it’s here and it sucks. https://omrok.com/smoking/
Pretty relaxed so far
Not a single cigarette today yet (but soon!)
🤷♂️
I was working, and I had too many tabs open, both in my browser and in my mind, and it got to a point where my wine my mind was just in this restless, ceaseless state, unable to focus juggling too many things at once, and I really felt the urge to smoke a cigarette which I did.
Didn’t take a long time for me to feel the urge to light up another cigarette. Also realize that I have zero excuses not to record this, because if I record a podcast episode, instead of smoking a cigarette, I am basically just reallocating my cigarette time to podcasting time
I want to stop smoking, and I’ve tried a lot of things, and this is now my weird idea: I’m going to create a little audio journal, where I document my attempt to stop smoking. Every time I smoke a cigarette, every time when I want to smoke a cigarette And I successfully refrain from doing so I am going to record a little, audio journal entry, and maybe by the end of it, hopefully, I’ll have my complete journey of going from a pack a day to zero.…
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Daily Deals
Daily Deals
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