The Art of Copy that Sells

B2B Marketing & Copywriting

How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.

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Time stamps:

Differentiating Content Writing vs. Copywriting (00:01:12)

The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)

The impact of a large-scale writing project on realizing the need for a different writing approach (00:07:53)

Overcoming Learning Curve and Challenges of Reaching Target Audience (00:18:42)

Finding the Right Audience (00:19:47)

Explaining the Essential Role of Copywriting in Every Business (00:20:34)

Effectiveness of Long-Form Sales Pages (00:21:54)

Customer-Centric Approach in Copywriting (00:24:03)

Addressing Challenges and Risks in Content Writing and Copywriting (00:31:09)

AI's Impact on the Future of Marketing (00:33:52)

Importance of Unique Value Proposition (00:37:07)

Role of Value Proposition in Marketing (00:38:07)

Significance of Value Proposition in Businesses (00:39:20)

Value Proposition as Core of Copywriting (00:40:06)