How to Build Your Personal Brand While Working Full Time — With Mita Mallick

The Anonymous Marketer

In this episode of The Anonymous Marketer, host Kirsti Lang is joined by Mita Mallick to address a listener's question about creating consistent content on LinkedIn amidst a busy schedule. The anonymous marketer struggles to balance long working hours and family life while trying to build a personal brand. Mita shares her journey, starting with observing and engaging on LinkedIn, which eventually led to regularly posting authentic content during the pandemic. She emphasizes the importance of consistency and authenticity in building a meaningful LinkedIn presence.

Mita dives into her personal strategies for content creation, highlighting that she manages without a virtual assistant by using simple tools like a notebook and her phone's notes section. She underscores the value of jotting down ideas as they come and using tools like Canva for graphics. Mita also discusses the evolving LinkedIn algorithm, which now prioritizes content that provides tips and advice over generic posts, encouraging users to share genuine, valuable insights to grow their community.

The episode concludes with practical advice for marketers on LinkedIn, focusing on the importance of starting immediately and staying consistent. Mita encourages listeners to engage with comments and find their unique voice and format for content creation. If you have a burning question or need expert advice, submit your questions at markdoesntdemand.com/anonymous. We look forward to hearing from you!