110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)

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#Business #Marketing #Dig Insights #Innovation #Brand #Campaign #Campaign Building #Insight #Market Research

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

год назад 27:38

MP3•Главная эпизода

On this week’s episode host Jess Gaedeke is speaking with Anish Raul, Senior Marketing Lead at Sling TV, a part of Dish Network on how Sling TV his revolutionizing their digital marketing with Gen AI, how AI is feeling hyper-personalized content reshaping consumer experience, and how Ai is empowering marketers to bring ideas to life quickly and without large budgets.

132 эпизодов

110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)

Dig In

published год назад

MP3•Главная эпизода

132 эпизодов

#Business #Marketing #Dig Insights #Innovation #Brand #Campaign #Campaign Building #Insight #Market Research

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118. Dig (In)spiration: How PepsiCo redefined equity with global impact 3:21

4 hours назад3:21

3:21

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Nick Graham, former Head of Insights & Analytics at Mondelēz and PepsiCo, on how defining equity with conviction laid the groundwork for global alignment, why clarity means marinating in the problem—not jumping to solutions, and how empowering local ownership led to greater adoption and advocacy for PepsiCo’s equity program.…

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118. How Nick Graham bridged the gap between global strategy and local consumer needs 40:01

7 дней назад40:01

40:01

On this week’s episode, host Jess Gaedeke is joined by Nick Graham, former Head of Insights & Analytics at PepsiCo and Mondelēz, to explore how truly lasting transformation begins with understanding human behavior, the importance of building co-ownership across global and local teams, and why defining the why before the how is the secret weapon of any successful change initiative.…

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117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment 3:15

14 дней назад3:15

3:15

In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, on how building empathy in context can align global stakeholders to local market dynamics, how in-store immersion helps cross-cultural teams see the shopper reality firsthand, and why Shopper Insights deserves to be seen as the sexy, career-making discipline it truly is.…

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117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market 42:03

21 день назад42:03

42:03

On this week’s episode, host Jess Gaedeke is joined by Anna Estlund, Senior Director of Insights & Strategy at Pernod Ricard, to explore how the team navigated the canned cocktail boom by rooting strategy in consumer behavior, the importance of cultivating empathy across global stakeholders, and why Shopper Insights is the most underrated (and sexiest) area in the insights world.…

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116. Dig (In)spiration: How visual storytelling brings iconic brands to life 3:18

28 дней назад3:18

3:18

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Ron Burrage—former head of design at PepsiCo, Hershey, and P&G—on the creative power of design in brand revitalization. Jess highlights how small but iconic visual elements, like the Hershey’s Kiss plume, can unlock big storytelling moments, how packaging innovation can shift category dynamics, and how Ron’s experience at Disney proves that even the most iconic IP needs reinvention to stay culturally relevant.…

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116. How Hershey’s Kisses became a masterclass in brand reinvention 32:55

5 weeks назад32:55

32:55

On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways.…

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115. Dig (In)spiration: How emotional insights unlock smarter marketing 2:39

6 weeks назад2:39

2:39

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world.…

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115. How La-Z-Boy built an insights function that transformed the brand 33:49

7 weeks назад33:49

33:49

On this week’s episode, host Jess Gaedeke is joined by Jorge Calvachi, Director of Insights at La-Z-Boy, to discuss how building a consumer-first insights function transformed the iconic brand. They explore how understanding the emotional meaning of comfort reshaped La-Z-Boy’s marketing and why insights leaders must proactively uncover growth opportunities.…

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114. Dig (In)spiration: Why failure is the ultimate teacher in innovation 2:51

8 weeks назад2:51

2:51

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success.…

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114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth 27:06

9 weeks назад27:06

27:06

On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learned from launching F'Real in Canada, how empowering teams to experiment drives business growth, and why the future of food will be shaped by evolving consumer preferences and new industry dynamics.…

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113. Dig (In)spiration: The essential skills every insights pro needs 4:08

10 weeks назад4:08

4:08

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Interesting . Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market.…

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113. How insights leaders can turn research into real business action (straight from a pro) 28:54

11 weeks назад28:54

28:54

On this week’s episode, host Jess Gaedeke is joined by Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of More Than Just Interesting: How to Build an Insights Function for Impact . They discuss how insights teams can move beyond being “interesting” to truly driving business impact, the critical skills every insights professional needs to succeed, and why AI won’t replace researchers—but will make them even more essential. Check out the book here: https://www.paramountbooks.com/more-just-interesting-elizabeth?manufacturer_id=101…

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112. Dig (In)spiration: Why the best campaigns make us rethink what we know 3:24

12 weeks назад3:24

3:24

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.…

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112. How this famous Super Bowl ad turned a phrase into a movement 24:13

13 weeks назад24:13

24:13

On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confidence gap and inspired the "Like a Girl" movement, why diversity in design teams leads to better, more impactful campaigns, and how embracing AI will shape the future of creative industries.…

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111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation 4:05

14 weeks назад4:05