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EP. 132 - TAILORED MESSAGING FOR ABM SUCCESS! 🎯 Strategies to Elevate Your Campaigns 🚀
Manage episode 459512027 series 3597488
Контент предоставлен Mason Cosby. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mason Cosby или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby sits down with Evan Cox, marketing director, to discuss the crucial role of messaging in Account-Based Marketing (ABM). They explore how tailored messaging can significantly impact the success of ABM campaigns and share insights on creating effective, targeted content for specific accounts.
Best Moments:
(01:09) The importance of messaging in ABM strategy
(02:45) Differentiating messaging for concurrent campaigns
(03:24) The significance of clear brand messaging
(04:02) Adapting global messaging for specific ABM markets
(04:19) Example of tailored messaging for SAP customers
(05:32) Leveraging customer logos and testimonials
(06:15) Highlighting success and failure points in messaging
(07:16) The importance of iterative messaging refinement
(08:25) Using ABM programs to test and improve global messaging
138 эпизодов
Поделиться
Manage episode 459512027 series 3597488
Контент предоставлен Mason Cosby. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mason Cosby или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby sits down with Evan Cox, marketing director, to discuss the crucial role of messaging in Account-Based Marketing (ABM). They explore how tailored messaging can significantly impact the success of ABM campaigns and share insights on creating effective, targeted content for specific accounts.
Best Moments:
(01:09) The importance of messaging in ABM strategy
(02:45) Differentiating messaging for concurrent campaigns
(03:24) The significance of clear brand messaging
(04:02) Adapting global messaging for specific ABM markets
(04:19) Example of tailored messaging for SAP customers
(05:32) Leveraging customer logos and testimonials
(06:15) Highlighting success and failure points in messaging
(07:16) The importance of iterative messaging refinement
(08:25) Using ABM programs to test and improve global messaging
138 эпизодов
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Похожие на Scrappy ABM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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