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The Amplify Horse Racing Podcast

Amplify Horse Racing

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Do you love horses, sports, or just curious to learn more about Thoroughbred horse racing? The Amplify Horse Racing Podcast is a fun, easy-listening, educational platform for people of all backgrounds, knowledge or interest levels to engage with the sport and learn more. Amplify Horse Racing is a 501(c)(3) that amplifies Thoroughbred industry education, mentorship, and career opportunities with horse programs for youth & young adults. We create pathways to involvement for newcomers, highligh ...
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The Dark Horse Entrepreneur

Tracy Brinkmann

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From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america’s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn’t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and steppin ...
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In Episode 482 of The Dark Horse Entrepreneur, host Tracy Brinkmann shares the secrets to leveraging content marketing for amplifying your core offer. Learn about different content types, from blog posts to podcasts, and discover steps to build a cohesive content strategy that resonates with your audience. Explore essential tips for content creatio…
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Liza Hendriks, CEO and Founder of Inglis Digital USA, formerly Wanamakers, joins the Amplify Horse Racing Podcast to give first hand insight into starting a tech business from the ground up in the Thoroughbred industry. Liza grew up riding horses, and with her parents being trainers, she was around racing—especially steeplechase—from a young age. I…
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In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting a…
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In Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a …
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In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifeti…
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Discover how a well-crafted core offer can simplify marketing, boost customer satisfaction, and drive explosive growth. Join host Tracy as he explores the significance of core offers, shares real-world examples, and provides actionable insights to help you define your own compelling offer. Listen now to transform your business! In this episode of T…
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This special educational episode of the Amplify Horse Racing Podcast is your ultimate guide for a day at the racetrack! Hosts Annise Montplaisir and Kaitlin Christopherson share essential tips and insider knowledge so that you can plan ahead and have an unforgettable experience during morning training OR racing. Whether you are a seasoned racegoer …
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In this episode of the Amplify Horse Racing Podcast, we're thrilled to welcome professional USEA and 5* level event rider Ashley Adams. Ashley started riding at a young age and was a United States Pony Club member. She fell in love with the eventing world after taking a clinic and soon after purchased her first off-the-track Thoroughbred. Through w…
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Racehorse trainer Jade Cunningham joins the Amplify Horse Racing podcast on this episode. Jade grew up around horses in Tennessee at her mom’s riding stable, and was introduced to the racehorse world through her mom and stepdad in Kentucky. She started as a hotwalker and then started galloping racehorses and absolutely fell in love with the Thoroug…
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Noé Tostivint joins the Amplify Horse Racing Podcast to discuss yearling sales preparations. Originally from Eus, France, Noé has traveled the world and now resides in Lexington, Kentucky, where he is the yearling manager at the Don Alberto Corporation. He shares his journey from learning to ride horses in high school to working in England, Ireland…
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In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authori…
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In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss…
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Become an Amplify Mentor or Mentee! In this special episode, originally aired live on June 20, 2024, we bring you an insightful Q & A session hosted by Amplify’s Annise Montplaisir and Mary-Courtney Combs, dedicated to answering all your questions about the Amplify Mentorship Program. Whether you're a potential mentor looking to share your expertis…
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Struggling with content creation burnout? In this episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals five proven strategies to keep your content fresh, engaging, and impactful. Discover how to overcome creative blocks, streamline your workflow with tools like Asana, master content repurposing, and leverage AI tools such as…
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Since moving to Kentucky from Maryland a few years ago, Sara Gordon has become a prominent figure in the world of horse racing media. If you’ve ever scrolled the social media channels of the trade publication, the Thoroughbred Daily News (TDN), you’ve seen the fruits of Sara’s labor. She’s often awake before dawn to capture content at the track or …
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In this pivotal episode of the Dark Horse Entrepreneur Podcast, dive deep into the three critical questions that determine the success of every entrepreneur: Who are you serving? What problem are you solving? Why should customers choose your product? Host Tracy Brinkmann breaks down these foundational queries with actionable insights and real-world…
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Amber Wells joins the Amplify podcast to discuss social license to operate as it relates to horses' emotional well-being, also known as their affective state. Amber's passion for horses began in her childhood when she participated in rodeo and 4-H, where her interest in both horses and extension education were sparked. Amber is currently pursuing a…
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In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guid…
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This week on the Amplify Podcast, we're joined by Aisling Carrol, a talented Thoroughbred rider and dedicated horsewoman. Aisling wears many hats in the equine industry, most of which involve being in the saddle or working closely with horses. Her roles include exercise rider, barn foreman, and 3-day event rider. Growing up, Aisling spent much of h…
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https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn a…
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On this episode, co-hosts Annise Montplaisir and Kaitlin Christopherson take the spotlight in a solo episode. Join them as they reintroduce themselves, three years after starting the podcast. Annise and Kaitlin share similar backgrounds, growing up in families without equine ties, far from Kentucky, and building their early foundation of horsemansh…
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https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ens…
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Annise Montplaisir is joined by Evan Ferraro, Director of Marketing at Fasig-Tipton, North America’s oldest Thoroughbred auction company. Evan grew up in the Thoroughbred industry in California, and was determined to become a horse trainer like his father until a post-college internship at Fasig-Tipton changed the course of his career. Evan talks a…
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Are you a student or teenager eager to escape the conventional income routes and earn $10,000 a month? This episode of 'The Dark Horse Entrepreneur' podcast dives deep into the realities of making substantial money online. Discover actionable strategies, debunk common myths, and learn how to choose the right business model to start your financial j…
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This episode features Sean Tugel, Vice President of Bloodstock at Eclipse Thoroughbred Partners. Sean's exposure to racing began early in life, as he went with his father, a seasoned veterinarian, to Finger Lakes Racetrack in Farmington, New York. Sean initially embarked on a non-equine career pathway, but early in his college journey he decided to…
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In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and caut…
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In this compelling episode of the Dark Horse Entrepreneur, host Tracy Brinkmann takes you on a journey through the innovative world of quizzes for lead generation with the guidance of marketing maven Tai Goodwin. Dive deep into the unique approach that transformed Tai's business landscape and how it can revolutionize yours. Uncover the secrets to p…
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Ferrin Peterson joins the Amplify Podcast as a young professional who wears a couple of big hats in the industry. As a jockey and a working veterinarian, Ferrin stays very busy, but her journey to both careers was not without hard work and a winding path. Ferrin talks about professional rejections, moving across the country, and then back again for…
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Dive into an eye-opening journey through the most common yet overlooked side hustle mistakes that every entrepreneur faces. This episode of The Dark Horse Entrepreneur doesn't just highlight the blunders; it transforms them into beacons of wisdom and stepping stones towards success. From the infamous domain name debacle to the cautionary tales of g…
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In this transformative episode of "The Dark Horse Entrepreneur Podcast," dive deep into the art of honing your entrepreneurial focus amidst the overwhelming sea of online money-making methods. Discover the power of the three critical filters—proven effectiveness, alignment with personal capabilities, and true passion—to sift through the noise and p…
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Dive into the heart of entrepreneurial ad life challenges with "Winning the Entrepreneurial Race," a riveting episode of The Dark Horse Entrepreneur podcast. This episode unravels the complexities of motivation and goal-setting through an engaging race analogy, offering unique insights and actionable strategies tailored for aspiring entrepreneurs a…
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Explore the unwritten rules of becoming a billionaire in this captivating episode. From the power of focused relationships to the art of resilience, each insight offers a step towards personal and financial freedom. Discover how to use criticism as fuel, maintain privacy for progress, and harness the transformative power of just six months. Join us…
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Ferrin Peterson joins the Amplify Podcast as a young professional who wears a couple of big hats in the industry. As a jockey and a working veterinarian, Ferrin stays very busy, but her journey to both careers was not without hard work and a winding path. Ferrin talks about professional rejections, moving across the country, and then back again for…
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In this pivotal episode of the podcast. Why you should not listen to this podcast, we embark on a journey that defies the conventional, urging you to question the norms and carve your own path to success. Discover why the usual advice might not be your ticket to success and how embracing your unique journey with our "Whiskered Wisdom" can lead to u…
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When your family is already established in the Thoroughbred industry, is it expected of you to continue down that path? Claire and Conrad Bandoroff of Denali Stud join us on this episode of the Amplify Horse Racing Podcast to talk about their experiences in the world of racing with generational education, identifying, shifting, and pursuing goals, …
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https://DarkHorseSchooling.com/21days In this pivotal episode of the Dark Horse Entrepreneur, Tracy Brinkmann tackles the urgent and dynamic shifts reshaping social media marketing in 2024. Dive deep into the evolving digital landscape where traditional customer service paradigms are upended, content creators reign supreme, and social platforms bec…
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In this game-changing episode of the Dark Horse Entrepreneur Podcast, we delve into the dynamic world of side hustles that are not just profitable but perfectly tailored for busy parents striving for work-life balance. Discover unique, lesser-known side hustles that can fit seamlessly into your busy schedule, from virtual event planning to remote i…
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Explore the enthralling journey of Stacy Caprio, who transitioned from a conventional job to a digital entrepreneurship powerhouse. This episode unveils her strategic approach to selecting profitable online businesses, focusing on evergreen content and verified revenue streams. Discover actionable insights and learn the importance of resilience and…
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Have you ever considered starting your own business? Spearheading a transformational company isn’t easy, but a huge opportunity lies in the challenge. Pierce Dargan, CEO and founder of Equine MediRecord – a platform that digitizes and helps automate equine welfare and anti-doping compliance in the global horse racing industry – joins us from Irelan…
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In this insightful episode of the podcast, join Tracy Brinkmann as we explore the essential art of connecting with others. Discover the urgent need to understand personal narratives and how our self-serving actions influence daily interactions. Learn unique and ultra-specific strategies to step into others' stories, creating a shared narrative that…
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In this eye-opening episode of the Dark Horse Entrepreneur Podcast, we delve into the crucial importance of investing in yourself for achieving online success. We debunk the common fallacies of free resources and mentorship in the digital marketing world, emphasizing why paying for quality is a game-changer. Learn from personal anecdotes and expert…
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In this engaging episode of "The Dark Horse Entrepreneur Podcast," dive into the unexpected wisdom gleaned from a day's emails. Discover urgent and unique insights ranging from the crucial art of email testing to the innovative use of AI in content creation. Uncover ultra-specific strategies for crafting effective subject lines, the importance of p…
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Whether you already ride an off-the-track Thoroughbred (OTTB), or you've been pondering what it takes to retrain a racehorse ready to move on to a second career, then you will LOVE this episode! Kristen Kovatch Bentley and Joy Orr of the Retired Racehorse Radio podcast join Amplify's Kaitlin Christopherson and Annise Montplaisir in this collaborati…
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Discover the groundbreaking insights of the Stanford University experiment in our latest episode of 'The Dark Horse Entrepreneur'. Dive deep into the neuroscience of buying and selling as we unravel how the brain's intricate dance of pleasure and pain impacts every purchasing decision. This episode is a must-listen for entrepreneurs, marketers, and…
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In this electrifying episode of the podcast, Tracy takes you on a journey back to the heart-pounding excitement of childhood anticipation and shows you how to harness that energy for your daily life. Dive into the concept of the Anticipation Engine – a unique strategy that fuels your drive with joyful expectancy. Learn ultra-specific steps to creat…
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https://DarkHorseSchooling.com In this must-listen episode of 'Game On: Unlocking Sales Through Gamification,' dive into the high-stakes world of business gamification. We explore five ultra-specific and highly effective strategies – from Limited-Time Challenges to Scavenger Hunts – that will instantly elevate your customer engagement and boost sal…
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In November, a select group of Amplify mentees traveled to Kentucky to learn more about the Thoroughbred industry, visit farms and facilities, and yes, pet some horses! Paola Castro and Sydney Patrick were two of four high-achieving Amplify mentees selected to receive travel awards to visit Kentucky during the breeding stock sales season. On this e…
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Mastering the Art of 'How-To' Content Creation https://DarkHorseEntrepreneur.com In the latest episode of the Dark Horse Entrepreneur Podcast, we delve into the compelling and often underestimated world of 'how-to' content creation. This form of content has become a cornerstone in the realms of digital marketing and content strategy, providing imme…
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In the latest episode of The Dark Horse Entrepreneur Podcast, we delve deep into the realm of Instagram marketing, unveiling strategies that promise to elevate your brand's digital presence. Instagram, with its billion-plus user base, is not just a social platform; it's a vital tool for digital entrepreneurs keen on harnessing the power of social m…
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Starting his career as an intern in Marketing and Publicity at Santa Anita in 2002, Nate Newby is now the racetrack's Senior Vice President and General Manager. And he's done a little bit of everything along the way, from working on the set of Seabiscuit – one of the highest grossing horse movies of all time – to organizing nine Breeders' Cups, and…
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