Лучшие подкасты про Cann Strategy (2024)

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E-commerce Through the Years: 2000s to Now 39:38

16h ago39:38

39:38

Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real…

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Roku: The Power of Data and Transparency in CTV 36:14

2d ago36:14

36:14

In the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and G…

1
Matt Boffey ‘Brands that move people, move the world’ 54:58

2d ago54:58

54:58

Series Four This episode of The New Abnormal podcast features Matt Boffey, Chief Strategy Officer at Design Bridge and Partners. He’s part of its Senior Leadership Team and Executive Committee, managing a business of nearly 300 people in London, where he leads a strategy team of ‘the brightest and best brand & design thinkers on the planet’! We dis…

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Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca 35:38

3d ago35:38

35:38

In this episode of the PharmaBrands Podcast, Neil sat down with Jonathan Chiriboga, Director of Marketing Innovation and Digital Excellence at AstraZeneca. Jonathan shares his journey that took him from McDonald's to AstraZeneca and offers a candid take on the Pharma industry, as a relative “newcomer” to the industry. The PharmaBrands podcast is br…

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Episode 78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360 39:06

4d ago39:06

39:06

“We have this obsession with the monetary outcome of retail media. And I think if we just focus on that, we'll lose sight of the importance of enhancing the customer journey and experience.” Amir Rasekh, Managing Director of Nectar360 In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE …

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We Know Japan 37:38

8d ago37:38

37:38

In our latest episode, Yvette Broussard, Director of Product Development, and Danny Gomez Jr., Senior Manager of Training, dive deep into Classic Vacations’ Japan. Discover the top places to stay, not-to-miss experiences, and expert travel tips for exploring this fascinating destination. Travel Advisors can find information on hotels and packages b…

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Stephanie Vilner-Sheppard 'Dare, disrupt and be kind' 52:25

9d ago52:25

52:25

Series Four This episode of The New Abnormal podcast features the brand innoventor & commercial strategist Stephanie Vilner-Sheppard, who consults globally on strategy to help clients innovate and futureproof their P&L (for people and planet). She’s a problem solver for brands and businesses, through a lens of planet-centred design-led thinking. Th…

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Max McKeown 'Innovation Strategy, Leadership & Culture' 46:06

11d ago46:06

46:06

Series Four This episode of ‘The New Abnormal’ podcast features the strategic psychologist Dr Max McKeown - a writer, consultant & researcher specialising in innovation strategy, leadership and culture. He’s written a series of influential books and conducts research with Warwick Business School. An advocate of innovation culture, he also argues th…

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#36: It’s Been A While – Chronic Illness, Workaholism & Finding Balance 1:01:35

12d ago1:01:35

1:01:35

Send us a text It's been a while. Too long. In this one, I give an update on where I've been, why there's been such a hiatus, reflect on the past couple of years, and where we're going from here. [00:00:00] Intro: Where the Hell Have I Been? [00:02:08] Struggling with Brain Fog and Chronic Illness [00:03:20] The COVID Vaccine and Autoimmune Respons…

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How to Optimize Your Q4 Approach 11:47

15d ago11:47

11:47

Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?…

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How Publishers Can Evolve into Data-Driven Organizations 32:27

17d ago32:27

32:27

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition be…

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Jennifer Spearen, VP/GM embecta Canada on Leading, and Learning, Through Seismic Organizational Change 38:32

17d ago38:32

38:32

embecta, the diabetes care business that spun off from BD in 2022, is in many ways a start up with 2000 employees and a 100 year legacy. In this episode Jen shares her perspective on leading the Canadian team through the change, growth, challenges and pride that comes with creating a new business from a very old one. Jen’s insights on managing thro…

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What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner 46:44

17d ago46:44

46:44

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s 18 months in the creative department and what he lea…

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Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail 36:22

18d ago36:22

36:22

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode …

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Walmart Connect Advertising Tips for First-Time Sellers 17:35

23d ago17:35

17:35

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmar…

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Building the Future of Loyalty 40:45

23d ago40:45

40:45

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the…

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How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro 36:07

26d ago36:07

36:07

How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils. In this episode, we discuss Iuren’s own journey through the darkness as wel…

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The Role of DSPs in the Future of CTV Advertising 35:50

30d ago35:50

35:50

In the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how int…

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Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO 45:29

1M ago45:29

45:29

Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. …

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Marty Martinez, CCO, Tank Worldwide on Creativity, Courage, and Cannes 39:00

1M ago39:00

39:00

Inspiring and nurturing creativity within your teams and accounts is a key mandate for any Chief Creative Officer. In this episode Marty talks candidly about the challenges, and successes, of leading creative teams in a highly regulated industry. Marty has also recently returned from Cannes and shares his stories from the south of France. This epis…

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Sohail Inayatullah 'Visioning the Futures' 45:56

1M ago45:56

45:56

Series Four This episode of 'The New Abnormal' podcast features the political scientist and university professor Sohail Inayatullah, who is the inaugural UNESCO Chair in Futures Studies at the Sejahtera Centre for Sustainability & Humanity, and instructs at the Metafuture think tank. He helps individuals and organisations create alternative and pre…

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Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands 34:36

1M ago34:36

34:36

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're…

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Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day 36:37

1M ago36:37

36:37

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commerce Manager at Premier Nutrition, the brand behind one of the Top 5 Best-Selling Products on the most recent Prime Day. Alicia shares the real, no-fluff tactics that led her team to outperform some of th…

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What Thousands Of Strategists Whisper - Georgetown, DC - Walk & Talk 1:08:30

1M ago1:08:30

1:08:30

Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks. Find our classes here: http://www.sweathead.com Find me here: http://www.instagram.com/markpollard

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Alexis Tennent 'The intricate relationship between memory, time and plurality' 41:38

1M ago41:38

41:38

Series Four This episode of the New Abnormal podcast features Toronto-based Alexis Tennent, who is an innovative leader, design & foresight strategist. She firmly believes that foresight should not be confined to the realms of academia, politics, or privilege; rather, it should be an opportunity accessible to all. That's why Alexis aims to inspire …

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Jason Field, President & CEO, Life Sciences Ontario 38:56

1M ago38:56

38:56

Advocating for the life sciences industry in Ontario is as complicated and as nuanced as it sounds. In this episode Jason explains the mission, priorities and successes of an industry association that represents over 250 incredibly diverse members. Having led LSO for 13 years, stewarding its amazing growth, Jason is in a perfect position to both lo…

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Optimizing Your Amazon Ads with Data Insights 35:04

2M ago35:04

35:04

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highl…

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Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA 42:30

2M ago42:30

42:30

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Mar…

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Monika Bielskyte 'Challenging the binaries of dystopia vs utopia and society vs technology' 49:54

2M ago49:54

49:54

Series Four This episode of The New Abnormal podcast features the renowned futurist and speculative designer, Monika Bielskyte. She's also the founder of Protopia Futures, a life-centric design and collaborative foresight platform that centres previously marginalised perspectives. The project's mission is to inspire a new wave of future visions sho…

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Jeff Kent, CEO and Co-Founder of Papercurve 33:48

2M ago33:48

33:48

In our fifth installment of the PharmaBrands Podcast, Neil sits down with Papercurve CEO and co-founder, Jeff Kent. Jeff's commitment to his clients comes through loud and clear in an episode that covers everything from AI to eFax! Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review …

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Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC 30:26

2M ago30:26

30:26

Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists. Find me @ http://www.instagram.com/markpollard

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Roman Krznaric 'History for Tomorrow: inspiration from the past for the future of humanity' 45:40

2M ago45:40

45:40

Series Four This episode of The New Abnormal features the leading social philosopher Roman Krznaric, whose books focus on the power of ideas to create change. His international bestsellers, which include The Good Ancestor, Empathy, and Carpe Diem Regained, have been published in more than twenty-five languages. His new book History for Tomorrow is …

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Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future 37:37

2M ago37:37

37:37

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connect…

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Amazon DSP KPI's & Measurement 28:04

2M ago28:04

28:04

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to e…

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The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at Tinuiti 29:12

2M ago29:12

29:12

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video plat…

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Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons 44:44

2M ago44:44

44:44

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoug…

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Jennifer Zeifman, SVP, National Lead, Health & Wellness, Proof Strategies: On Earning Attention and the Evolving Craft of PR. 36:03

2M ago36:03

36:03

As you’ll hear in this episode, Jennifer has an amazing perspective on the evolution of PR and communications in healthcare. With more than 25 years at Proof, Jennifer has a wealth of personal and professional experience in the space, and that experience shines through in our conversation. From the line between PR and marketing, to agency collabora…

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The Present Of Strategy - WARC's Lena Roland 34:17

2M ago34:17

34:17

Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and advertise effectively. In this episode, we chat about the present of strategy - what we're both hearing from strategists around the world. If you'd like to share wh…

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Lesley-Ann Noel 'Design Social Change: take action, work towards equity, and challenge the status quo' 47:42

3M ago47:42

47:42

Series Four This episode of The New Abnormal podcast features the designer, researcher, and educator Lesley-Ann Noel, who is the author of Design Social Change and co-editor of The Black Experience in Design. She’s also created several design tools for critical reflection, such as The Designer’s Critical Alphabet and the Positionality Wheel. Lesley…

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Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK 41:22

3M ago41:22

41:22

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time."…

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Building Loyal Audiences with Targeted Marketing 33:36

3M ago33:36

33:36

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us today. In this episode, hosted by Destaney, we delve into the constantly changing landscape of digital marketing and uncover strategies for building loyal audiences through targeted reach and effective…

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Muhammad Mamdani, Vice President, Data Science and Advanced Analytics at Unity Health Toronto 43:11

3M ago43:11

43:11

Muhammad and his team at Unity Health are doing transformative work by combining on-the-ground clinician insights with the power of AI. This “living lab” where the problems to be solved are brought by end-users, solutions are informed by combined years (and years!) of data, and applications are iterated in partnership with end-users has delivered a…

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Live from Cannes: The Power of Context: Creating Connections Across Screens 31:46

3M ago31:46

31:46

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM World…

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Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024 45:53

3M ago45:53

45:53

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with …

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Falk Fuhrmann 'Investigative Anthropology, Cultural Empathy and Brand Strategy in China' 37:56

3M ago37:56

37:56

Series Four This episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou. He also is an award-winning creative strategist with more t…

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How to Win with Video Ads on Amazon 56:23

3M ago56:23

56:23

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing conte…

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Live from London: Cannes Unwrapped 54:23

3M ago54:23

54:23

What does it take to make your mark at the Cannes Lions festival? We asked our experts who attended the 2024 Cannes Lions to share trends and observations from their experience on the ground along the famed croisette. Live from an event in frog's London studio, we get a glimpse at the brands, campaigns and activations that made the biggest splash a…

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Is Artificial Intelligence (AI) Making Us All Lazy? EP40 7:04

3M ago7:04

7:04

Is AI making us all lazy? This episode of the Marketing Combat Podcast revolves around the question of whether AI is making us lazy. Chris argues that AI is fostering laziness because people increasingly rely on AI to do their work without truly understanding or processing the information. He cites an example of his son's school project where some …

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What's the Best Social Media Platform EVER? EP39 7:00

3M ago7:00

7:00

What's the best social media platform ever? In this episode of the Marketing Combat Podcast, Chris and Jason engage in a spirited debate about the best social media platform. Jason champions Facebook, citing its massive user base, diverse features, and unparalleled ability to reach a wide audience. He argues that Facebook's comprehensive suite of t…

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Julian Boulding 'The Cannes Lions 2024 Review' 50:40

3M ago50:40

50:40

Series Four This episode of The New Abnormal features Julian Boulding, Owner of The Network One. They provide “open source creativity” and communications services from around 1200 independent agencies in 109 countries, worldwide. His annual review of the Cannes Lions Festival is always eagerly sought after, and the actual version will be sent out a…

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