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#THEBIGLIFT

Webtrends Optimize

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The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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The SEO Show

Michael Costin & Arthur Fabik

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In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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Welcome to Testworld: An AI's Take on AB Testing and CRO. The fully AI-generated podcast from Webtrends Optimize! This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We dive into the world of AB testing and personalisation and will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into 100% AI-generated, short, easily digestible ...
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The Define Marketing Podcast

The Define Marketing Podcast

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Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing ...
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Fly High Media Talks

Matt Pyke

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Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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Need more traffic and sales through your website with less reliance on social media and paid ads? You need the power of SEO (Search Engine Optimisation)! This show is tailored for independent business owners who want to harness their existing content to drive more traffic to their website & turn browsers into buyers. If you’re asking questions like; * How can I set up my website to be more friendly to search engines & users? * What are the newest SEO tactics that could make my website perfor ...
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Dewaldt GodsBoy Huysamen

Dewaldt Huysamen (GodsBoy)

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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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Learn how to get on the fast track to business success with real actionable advice. Joshua Strawczynski and team are digital marketing experts at the award winning JMarketing Agency who deliver outstanding results to multi-million dollar companies by letting consumer psychology influence the buyer decision-process.
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Customers Who Click

Will Laurenson

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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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Make Your Mark Online: Website Tips for Personal Brands

Martin Huntbach & Lyndsay Cambridge

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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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iProspect UK

iProspect UK

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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Join Rye Smith and his guests where they talk all things in the digital marketing world. A global focus with an Australian flavour, deep dive into all things SEO, Facebook Advertising and tales from the digital marketing trenches.
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The GROWTH GAME by Drimify

Damien Roux

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Entrepreneurship, Business, Digital Marketing, eCommerce, Growth and Gamification by Drimify. The platform to easily create Gamification experiences, Marketing Games and Serious Games. Engage your audience. Reach your goals. Try the demos on Drimify.com
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THE 414 - B2B Marketing Podcast

James Rostance

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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them. Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear…
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How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (www.vendlab.com). Contact us if you want to talk about grow your eCommerce business. In this episode, we discuss creating a winning pricing strategy across your eCommerce business. Questions we cover are: - Why is pricing important - Can small differen…
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Send us a text This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you …
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In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape. Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether …
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In this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads. Jules breaks down the structure of a successful quiz funnel, from crafting engaging …
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Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates. This podc…
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In this episode, we’re unlocking the secrets of harnessing Google Shopping to boost your e-commerce growth.Whether you’re starting or looking to scale, GoogleShopping offers incredible opportunities to reach potential customers. We’ll cover everything from setting up your campaigns to optimising your product listings for maximum visibility. Plus, w…
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Send us a text Can the unpredictable nature of social media jeopardize your connection with your tribe? Join me, Tab from Define Marketing, as we tackle the pressing question: Do you truly own your content? In a world where social platforms can evolve or disappear overnight, it's vital to establish a strong marketing foundation. We’ll explore the i…
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In this episode, Jules explores an exciting new AI tool from Google called NotebookLM and discusses its potential to revolutionise the way businesses approach content creation and learning. Already a daily user of AI tools like Google Gemini and ChatGPT, Jules highlights what sets NotebookLM apart. Imagine feeding your website or sales page into an…
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In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website b…
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GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data mig…
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Welcome to Testworld: An AI's Take on AB Testing and CRO. This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into short, easi…
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Send us a text After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback! WANT US…
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In this episode, Jules White discusses the overwhelming feeling that can come with overthinking things and offers advice on how to manage it. Jules shares her personal experience of feeling overwhelmed while trying to streamline her keyword research process and how she overcame it. She emphasises the importance of taking a step back, recognising wh…
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In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your …
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This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows …
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Send us a text Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affili…
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In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too. Jules discusses the value of creating a dedicated podc…
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In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console …
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Send us a text We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on an…
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How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business. Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify…
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In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions. Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you…
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In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challen…
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Send us a text Can repurposing your content truly revolutionize your marketing strategy? This episode of the Define Marketing Podcast promises to reveal just how transformative content repurposing can be. Join Tabitha as she uncovers the secrets to extending the life of your content and reaching broader audiences by presenting it in various engagin…
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Send us a text We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be. WANT US TO DO…
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In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms. Jules shares a recent encounter where she was questioned about the viability of running a business witho…
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In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and…
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Send us a text Can video marketing really revolutionize your business and skyrocket your sales? Join Tabitha on the Define Marketing Podcast as she uncovers the transformative power of video content in your marketing strategy. From tutorials that position you as an industry expert, to behind-the-scenes looks that humanize your brand, and customer t…
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In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field. Jules also emphasizes the value of starti…
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In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google. Key Takeaways: Why Link Building Matters? Learn the importan…
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Send us a text Ever wondered how to create blog content that doesn't just fill space but drives real traffic and builds trust with your audience? Join Tabitha from the Define Marketing Podcast as she reveals the secrets to high-quality blogging that can revolutionize your marketing strategy. Discover how to use keyword research tools to pinpoint to…
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In this episode, we'll explore the intricacies of U.S. sales tax with Jared Smithson from RJM Tax Exemption. We'll cover everything from the basics of what it is and how it works to the specific challenges businesses face in staying compliant across different states. We’ll also explore how exemptions work, the importance of proper documentation, an…
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In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results. Key Takeaways: The Importance of Website…
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In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From …
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Valon Xhafa from Behamics was an AI professional before it was all the rage! His company makes a range of tools which use AI to help sellers understand their performance and optimise eCommerce stores. In this interview Trevor and Valon talk about the many ways which AI can be used to grow eCommerce sales including SEO, content creation, merchandisi…
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Send us a text Is your email marketing strategy feeling a bit stale? Unlock the secrets to revitalizing your campaigns with our latest episode of the Define Marketing Podcast! I'm your host, Tabitha, and today we're uncovering the must-know tips and advanced strategies that will transform your email marketing efforts. From building a high-quality, …
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This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clie…
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In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals. Key Takeaways: No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Ana…
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In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals. She outlines three common scenarios: Scenario 1: Brand new website w…
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Send us a text Ever wondered how a simple customer testimonial can transform your business? Learn how to harness the power of customer feedback and convert potential buyers into loyal clients. In this episode of Define Marketing Podcast, Tabitha unveils the secret sauce behind leveraging customer testimonials to build trust and credibility. From th…
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This episode is sponsored by Fabrikatör (www.fabrikator.io/), the #1 Inventory Management Software For Shopify. Fabrikatör helps direct-to-consumer ecommerce businesses make wise and confident supply decisions. It also has excellent features for boosting revenue, such as allowing customers to buy products they love when they are out of stock. In th…
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In this episode, Jules White addresses the common question of whether SEO is still a valuable strategy for small businesses in 2024. She delves into the misconceptions surrounding SEO and its relevance in the age of AI-powered search. Jules explains the power of SEO in building a sustainable, long-term marketing strategy that drives organic traffic…
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In this episode of The Website Success Show, Jules White dives deep into the world of keywords, revealing why they're crucial for unlocking your website's hidden traffic potential. Discover the difference between seed keywords and long-tail keywords, and how to strategically use them to attract your ideal clients. Jules shares practical tips on con…
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Send us a text What if you could transform your social media strategy and build a loyal online community with just a few simple tweaks? Today on the Define Marketing Podcast, I'm Tabitha, and I'm thrilled to share my top tips for crafting social media content that truly connects with your audience. We'll unlock the secrets to knowing your audience …
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In this episode, Jules White takes a stand against carousels, revealing why they can sabotage your website's conversions and what you should do instead. Jules explains why showcasing testimonials and social proof in carousels is a missed opportunity, as visitors often scroll past them without engaging. Instead, she recommends strategically placing …
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Send us a text Ever wondered how much it really costs to build a website? Whether you're a budding blogger, a small business owner, or an entrepreneur aiming for a large-scale custom platform, this episode has the answers you need. Today, we dissect the myriad factors that influence the pricing of creating a website. From the DIY approach to hiring…
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In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation. Jules explains …
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Send us a text Can a well-optimized Google My Business (GMB) listing be the key to skyrocketing your local SEO? Join me, Tabitha, on the Divine Marketing Podcast as we explore this powerful tool. In this episode, you'll discover how completing all the essential information fields on your GMB profile—like your business name, address, phone number, w…
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On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people …
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Boost Your Conversions: The Top 3 Website Mistakes and How to Fix Them In this episode of The Website Success Show, Jules White, website and SEO consultant, dives into the top three mistakes businesses make on their websites that hinder their conversion rates. She illustrates how a lack of clarity, poor user experience, and unclear calls to action …
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