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The Inside Racing Podcast

John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P

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John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's al ...
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Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018? Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion. (FIRST AIRED: 5/2/17) Do you know who your customers are? Are you reaching new race fans? Is your content on your website and…
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How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting …
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What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the inte…
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What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with sho…
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How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different…
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This is part two of my interview with Bryan Kryder We're taking a minute to focus in on sponsorship before the off-season arrives. (FIRST AIRED: 10/11/16) Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside…
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As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder. Now is the time to lay the foundation for your 2018 sponsorship plans. (FIRST AIRED: 10/11/16) What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports…
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Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentation…
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What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little…
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What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares …
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Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset. (FIRST AIRED: 1/24/17) So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a…
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Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we continue our conversation with Must See Racing's Jim Hanks. Jim shares how he moved from broadcasting racing to co-promoting racing to establishing his own…
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How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a…
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The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show.…
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As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale. Take a minute to get your sales mindset in gear with this great episode. (FIRST AIRED: 11/29/16) Are sponsorship sales not great? Are you looking for a new approach to sales? Do …
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Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing Podcast, Craig Emsweller returns to the show for another deep dive into the world of social media. Craig is the CEO of E Square Marketing, a digital mar…
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What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe Janowski of the National Karting Alliance. The discussion hits on a variety of topics, including whe…
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What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated at the race track? In this episode of The Inside Racing Podcast, John chats with regular podcast guest Joe Janowski from the National Karting Alliance. They…
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Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in …
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Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corp…
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The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions…
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Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track with USMA Executive Director Shawn Stewart. Shawn is no stranger to motorsports. He's spent nearly two decades in the industry wearing almost every hat imagin…
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How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E…
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The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our interview with Kasey Coler, Lucas Oil Raceway General Manager and Vice President of Marketing and Brand Strategy for NHRA. Take a second listen...it's worth your ti…
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Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure & Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, …
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What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program sha…
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Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experi…
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Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to s…
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Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional John Robbins takes a spin with Mike Waddell, Vice President of Marketing and Communications for Richmond International Raceway (RIR). Mike shares what he…
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What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside Racing Podcast, we take a little break from the normal routine to look back at the first 20+ episodes. I'll spend time reviewing what I believe are the commo…
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How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and Brand Strategy for the NHRA. He reveals what he's learned in his stints with IndyCar and the Profe…
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Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are you maximizing deductions and getting all of your expenses accounted for? The racing business is a whole different animal. At times, it can be overwhelming to manage. In this episode of The Inside Raci…
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What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert and motorsports professional John Robbins asks Dave Wakeman to uncover some of the myths he's observed and insights he's gained throughout his career. Dave Wakeman, The Revenue Architect, is an exper…
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So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach y…
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What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Racing Podcast, CSR expert Dora Lutz shares her knowledge on the topic. She defines CSR and discusses its history, offers suggestions for leveraging opport…
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What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financial success or failure? On this episode of The Inside Racing Podcast, John and Joe highlight their 5 biggest challenges facing short track racing in 2017. They identify trends caused by decisions within…
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What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and thrive? Business expert and racing promoter John Robbins teams up with the National Karting Alliance's Joe Janowski to debate the biggest trends facing short…
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How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationships? On this episode of The Inside Racing Podcast, Public Relations authority Vanessa Stiles shares tips and best practices from her career in PR, even…
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Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert and motorsports professional John Robbins invites Brian back on the show to share his knowledge on this very important topic. He discusses why cyber security is a hot topic in technology and how you …
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What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today's sponsorship market? Business expert and motorsports professional John Robbins uncovers corporate sponsorship insights from Rob Louthain. Rob has 20-plus years of experience working in sports market…
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Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing pro…
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Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares…
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What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 1…
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What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasting. Podcasting expert Jen Edds shares all that she's learned through her own podcast and helping others launch their podcasts. Jen explains the mechanics of…
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Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money? In this episode of The Inside Racing Podcast, John sits down with technology expert Brian Rappe. Brian has over 15 years of experience with technology and brings …
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What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorsports professional John Robbins goes in-depth on promotions, sponsorship, economic development and safety. Racing expert Tom Weisenbach reflects on his ti…
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Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late model racer Josh Timmerman. Josh self-funds his team and shares the challenges of financing his racing operation and competing and winning at the race trac…
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Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Spe…
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Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John talks with Joe Janowski, owner of the largest small vehicle sanctioning body in the US. Beyond the NKA, Joe has experience as a race promoter and driver across…
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Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talk…
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